Microsoft XBOX: advert-body-3 by 215 McCann
- Location:
Xbox One X delivers an immersive 4K gaming and premium entertainment experience. In order to appeal to all gamers, the 'Feel True Power' campaign focuses on more than specs. The 60-second anthem spot takes the audience on an emotional roller-coaster featuring core responses to power: awe, excitement, fear and passion.
It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. In addition to this spot, the campaign includes over 12 videos that focus in on specific emotional and/or product messaging for various media uses.
Credits
Product: Xbox One X
Client: Xbox
Client: Microsoft – Xbox
Director, Xbox Integrated Marketing – Craig McNary
Senior Manager, Xbox Integrated Marketing – Michael Rivera-Dirks
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Art Directors: Sean Flores
Copywriter: John Choe
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian
Live Action Production: Psyop
Directors: Sean Martin & Marie Hyon
Managing Director: Neysa Horsburgh
Head of Production/EP: Monica Reimold
Producer: Omar Bustos
DP: Christophe Collette
Editorial: Cabin Edit
Editor: Scott Butzer
Producer: Michelle Dorsch
Managing Partner: Carr Schilling
Music:
“Power” by Kanye West
Music Mix: One Union
Mixer: Matthew Zipkin
Sound Design & Mix: 740 Sound
Mixer: Stephen Dickson
Sound Designer(s): Chris Pinkston, Rob Marshall
Executive Producer: Scott Ganary