Microsoft and Electronic Arts: advert-body-2 by 215 McCann
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Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time. He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders.
Marshawn is also a known Xbox gamer. In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console.
“Me & Marshawn” will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.
Credits
Client: Microsoft – Xbox
Director, Xbox Integrated Marketing: Craig McNary
Senior Manager, Xbox Integrated Marketing: Michael Rivera-Dirks
Senior Product Marketer, Xbox Global Marketing: Jeanie DuMont
Client: Electronic Arts
Sr. Business Development Manager: Rosanne Elkington
Sr. Director of Brand Management: Josh Rabenovets
Global Campaign Manager: Joe Fraler
Global Brand Manager: Jennica Pearson
Art Director: Josh Kline
Producer: Jeff Ostergaard
Lead Cinematic Artist: Chris Warnock
Associate Cinematic Artist: Mark Burd
Creative Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Senior Copywriter: John Choe
Art Director: Sean Flores
ACD Art Director: Kevin Koller
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Account Executive: Armando Melendez
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian
Live Action Production: duffy/williams
Directed by Shadd Williams & Michael Duffy
Produced by Shadd Williams
Director of Photography: Michael Duffy
Production Design: Sterling Storm
Editorial: Cabin Editing Company
Editor: Randy Baublis
Producer: Michelle Dorsch
VFX Artist: Verdi Sevenhuysen
Managing Partner: Carr Schilling
Audio: One Union Recording
Engineer: Joaby Deal
Producer: Lauren Mask
Finishing – Emerson Digital
Flame Artist: Mark Emerson
Sound Design & Mix: Mission Film and Digital
Colorist: Ayumi Ashley
Producer: Nick Castillo
