Hulu: For The Audience by 215 McCann

Agency: 215 McCann
Client: Hulu
Date: Sep 2017
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Actress Anna Kendrick is starring in Hulu’s latest campaign to promote the streaming service’s variety of shows, original series and sports offerings.

The ‘Pitch Perfect’ actress is appearing in four ads for the brand, which will run on TV under the tagline ‘TV Come True.’ The spots were created by 215 McCann and directed by Robert Stromberg, who also directed Disney’s ‘Maleficent.’

In the ads, Kendrick is seen exploring the wondrous world of Hulu, which is styled to mimic the service’s new user interface. In one spot, Kendrick appears as different versions of herself to promote the service’s recommendation and personalization capabilities — while “morning” Anna enjoys some ‘Good Morning America’ and ‘The Mindy Project’ with her cereal and orange juice, “nighttime” Anna prefers to watch ‘Golden Girls’ while putting on her makeup to get ready for the evening.

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