University of Phoenix: advert-body-3 by 180LA
- Location:
'A Degree Doesn’t Just Change You' is the latest integrated brand campaign by 180LA for University of Phoenix that shows the positive impact on not only those who earn a degree, but also on their family, friends and their communities.
The 60-second TV spot – 'To My Great Granddaughter' – tells a relatable tale of a woman who immigrates to the United States, overcomes obstacles and earns an MBA, opening the door for future generations to succeed. The TV spot was directed by Peter Thwaites and produced by The Corner Shop, who also created the first TV spot 180LA created for University of Phoenix, “More than Brains.” The spot was edited by Exile’s Connor O'Neill.
A motivational part of the campaign also includes true-to-life alumni stories that reflect the broader program which launch later in the month.
Credits
Campaign: ‘A Degree Doesn’t Just Change You’
Spot: To My Great-Granddaughter
Agency: 180LA
Client: University of Phoenix
Client: University of Phoenix
Chief Marketing Officer: Joan Blackwood
Executive Creative Director, Marketing: Jeff Preston
VP, Brand Marketing: Monica Gaston
Sr. Director, Brand Marketing: Tony Robson
Agency: 180LA
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques & Rafael Rizuto
Creative Director: Wilson Mateos
Senior Copywriter: Josh Hacohen
Senior Art Director: Karine Grigorian
Head of Integrated Production: Natasha Wellesley
Senior Producer: Dominque Anzano
Group Brand Director: Sandy Song
Brand Director: Jillian Nalty
Associate Brand Director: Alexandra Pickett
Account Coordinator: Nicole Dezzutti
Strategy Director: Kaleen Ogden
Director of Business Affairs: Loretta Zolliecoffer
Production
Production Co: The Corner Shop
Director: Peter Thwaites
Head of Production: Anna Hashmi
Producer: Jay Shapiro
Editorial: Exile
Editor: Conor O’Neill
Assistant Editor: Rex Lowry
Senior Producer: Michael Miller
Executive Producer: CL Weaver
Head of Production: Jennifer Locke
Telecine: The Mill
Colorist: Adam Scott
Producer: Liza Kerlin
Executive Producer: Thatcher Peterson
VFX/Finishing: The Mill
Flame Artist: Steve Cokonis
Producer: Marcus Speaker
Executive Producer: Enca Kaul
Recording Studio: Lime Studios
Mixer: Loren Silber
Executive Producer: Susie Boyajan
Music Production: We Are Walker
Executive Producer: Sara Matarazzo
Music Composers: Jeremy Yang
