Postmates: advert-top-1 by 180LA
- Location:
Postmates, the on-demand delivery app that can deliver anything from anywhere, took its 'We Get It' 360 brand marketing campaign that captures how on-demand ‘anything’ is a way of life to New York City. From ShackBurgers, aspirin and coffee runs for the office, to Halal Guys combos and a slice of Milk Bar's Crack Pie for dinner, Postmates helps millions of people each month get anything they need, anytime they need it, delivered to their door in minutes.
The campaign is a cheeky nod to Postmates’ growing place in the lives of time-pressed, information-overloaded, subway-crowded customers in New York City. Developed with Postmates’ creative agency-of-record 180LA and media agency partner MBMG, the ‘We Get It’ campaign brings to life the power of Postmates’ on-demand offering through OOH wallscapes and wild postings, subway ads, and interactive extensions across New York City.
Credits
Campaign: We Get It, New York Agency: 180LA
Client: Postmates
Director of Brand Marketing: Lizz Niemeyer
Content and Video Production: Madeleine Englis
Brand Design Lead: Robert Maebert
Agency: 180LA
Creative Director: Mike Bokman
Creative Director: Jason Rappaport
Senior Copywriter: Josh Hacohen
Art Director: David Miller
Copywriter: Eric Scott
Art Director: Sarah Romanoff
Copywriter: Marisa Milisic
Creative Intern: Caleb Couturie
Senior Art Director: Shannon Tham
Studio Artists: Keith Turner, Chad Leeper
Print Producer: Casey Henricks, Nikole Knak
Executive Producer: David Emery
Animation: Luke Cheney
Brand Director: Brenda Aguilar Schneider
Brand Coordinator: Marissa Mackel
Strategist: Cecelia Girr
Director of Business Affairs: Loretta Zolliecoffer