House of Fraser: Bring Merry Back by 18 Feet & Rising
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Vaughan Arnell and Anthea Benton, the darling directing duo of the 80s and 90s, went 20 years without speaking after they split in 1996. Now they’re not only back in touch but are working together again, selecting House of Fraser’s Christmas story of sisterhood through the decades as their first spot of the 21st century.
The festive ad was created by 18 Feet & Rising as a marked departure from the upbeat, choreographed creative of the brand’s Christmases past. Driven by story more than aesthetics, ‘Bring Merry Back’ focuses on the bond between an older and younger sister across two timeframes – the 80s and today – and aims to revive the festive joy felt by children in House of Fraser’s adult audience.