Dole: advert-top-1 by 101 London
- Location:
101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.
Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.
For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.
In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
Credits
Executive creative director: Mark Elmwood, Augusto Solo
Creative: Misha Newby
Art director: Gordon Allen
Additional credits: Agency producer: Rachel Bishop, Luke Judlin
Account director: Maurice Pfister
Account manager: Annie Chisholm
Planner: Clare Hutchinson
Production company: Blinkink
Director: Noah Harris
Executive producer: Bart Yates
Producer: Ben Lole
Post production producer: Matt Marsh
Production assistant: Alli Albion
DOP: Toby Howell
Gaffer: Aldo Camilleri
Camera assistant: Ed Tucker, Ahmet Husseyin
Stop frame animator: Gary Cureton, Dan Ojari, Tony Farquhar-Smith
Animation rigger: Tim Warren
VFX supervisor: Duncan Malcolm
Pre-vis and post production: Glassworks
Head of production: Duncan Buxton
Post production producer: Rebecca Wilford
Lead 2D: Duncan Malcolm
2D assistant: Will Evans, Sacha Danjou
Lead 3D: Matthew Fletcher
3D artist: Julian Johnson, Alessandro Vastalegna
Colourist: Daniel De Vue
Music composition: Keaton Henson
Sound: Tony Rapaccioli, Wave Studios
Production company: Another Productions
Print producer: Tanja Adams, Helen Parker
Photographer: Jonathan Knowles
Retoucher: Gareth Pritchard
Head of design: Dave Allen
Designer: Harry Ingrams
Strategist: Clare Hutchinson
Creative producer: Luke Judlin
