What were they thinking?

What goes through brand owners' minds in times of crisis? Atmosphere's Jon Bains examines the way organisations have managed their business traumas, and asks what we can learn from their ordeals.

Lessons in customer value from Adobe, Tumblr and Star Wars

Developing a sustainable customer value proposition today can be very difficult. In English that...

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Smartphone advertising: Harder, better, faster - but how do you make consumers care?

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our...

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Ikea Live - 10 tips for an effective content strategy

I'm sure many of us took the obligatory stroll around Ikea this Easter weekend, and it was while...

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