In the run up to Christmas 2012, The Drum asks some of the top creative directors in the UK to tell us what they think makes a great Christmas ad.
Over the series of articles, find out what each of them thinks...
Bill Lyne, senior copywriter at Gratterpalm, discusses what makes a great Christmas ad for him..... Read more
Jim Thornton, creative director at VCCP, discusses what makes a great Christmas ad for him, and... Read more
Logan Wilmont, executive creative director at Cheil UK, discusses what he thinks makes a fabulous... Read more
Sarah Druce, creative director at MARS London, discusses what makes a great Christmas ad in her... Read more
Neil Lancaster, creative director of McCann Manchester and one half of the creative team behind the Aldi ads, is the first to discuss...