In the run up to Christmas 2012, The Drum asks some of the top creative directors in the UK to tell us what they think makes a great Christmas ad.

Over the series of articles, find out what each...

... of them thinks...

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Christmas ads: bumhugs and snowmen and wonderbra - oh my!

Christmas ads: bumhugs and snowmen and wonderbra - oh my! video
Christmas ads: bumhugs and snowmen and wonderbra - oh my! video

Bill Lyne, senior copywriter at Gratterpalm, discusses what makes a great Christmas ad for him..... Read more

Christmas ads: a stocking full of sentimentality makes for the best ads

Christmas ads: a stocking full of sentimentality makes for the best ads video
Christmas ads: a stocking full of sentimentality makes for the best ads video
Christmas ads: a stocking full of sentimentality makes for the best ads video

Jim Thornton, creative director at VCCP, discusses what makes a great Christmas ad for him, and... Read more

Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers

Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video
Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video
Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video

Logan Wilmont, executive creative director at Cheil UK, discusses what he thinks makes a fabulous... Read more

Christmas advertising: Like a box of (not so) assorted chocolates?

Christmas advertising: Like a box of (not so) assorted chocolates? video
Christmas advertising: Like a box of (not so) assorted chocolates? video
Christmas advertising: Like a box of (not so) assorted chocolates? video

Sarah Druce, creative director at MARS London, discusses what makes a great Christmas ad in her... Read more

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