What makes a great Christmas ad?

What makes a great Christmas ad?

About this blog...

In the run up to Christmas 2012, The Drum asks some of the top creative directors in the UK to tell us what they think makes a great Christmas ad.

Over the series of articles, find out what each of them thinks...

Christmas ads: bumhugs and snowmen and wonderbra - oh my!

Opinion: What makes a great Christmas ad?
Christmas ads: bumhugs and snowmen and wonderbra - oh my! video
Christmas ads: bumhugs and snowmen and wonderbra - oh my! video

Bill Lyne, senior copywriter at Gratterpalm, discusses what makes a great Christmas ad for him..... Read more

0 comments
Bill Lyne - 14/12/2012
Advertising
video

Christmas ads: a stocking full of sentimentality makes for the best ads

Opinion: What makes a great Christmas ad?
Christmas ads: a stocking full of sentimentality makes for the best ads video
Christmas ads: a stocking full of sentimentality makes for the best ads video
Christmas ads: a stocking full of sentimentality makes for the best ads video

Jim Thornton, creative director at VCCP, discusses what makes a great Christmas ad for him, and... Read more

0 comments
Jim Thornton - 12/12/2012
Advertising
video

Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers

Opinion: What makes a great Christmas ad?
Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video
Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video
Christmas ads: it’s like a party game of ‘spot the difference’ only with retailers video

Logan Wilmont, executive creative director at Cheil UK, discusses what he thinks makes a fabulous... Read more

0 comments
Logan Wimont - 04/12/2012
Advertising
video

Christmas advertising: Like a box of (not so) assorted chocolates?

Opinion: What makes a great Christmas ad?
Christmas advertising: Like a box of (not so) assorted chocolates? video
Christmas advertising: Like a box of (not so) assorted chocolates? video
Christmas advertising: Like a box of (not so) assorted chocolates? video

Sarah Druce, creative director at MARS London, discusses what makes a great Christmas ad in her... Read more

0 comments
Sarah Druce - 26/11/2012
Advertising
video
Neil Lancaster, creative director of McCann Manchester

Christmas advertising: Selling sentiment by installments

Opinion: What makes a great Christmas ad?

Neil Lancaster, creative director of McCann Manchester and one half of the creative team behind the Aldi ads, is the first to discuss... Read more

1 comment
Neil Lancaster - 20/11/2012
Advertising
News

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Feature

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Knowledge Bank

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Fiona Hanson/AP Images for SapientNitro.
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