View from the Ivory Tower

About this blog...

Sarah Williams is a senior lecturer in public relations at Manchester Metropolitan University, and is currently undertaking a PhD in public relations professionalism at Queen Margaret University, Edinburgh.

Sarah Williams presents her research at the Euprera Annual Congress in Istanbul

PR Academia V Practice: competition or collaboration?

Opinion: View from the Ivory Tower

I was lucky enough to attend the Euprera 2012 Annual Congress in Istanbul the other week, and there were many excellent papers delivered... Read more

3 comments

Sarah Williams - 08/10/2012

Public Relations

Clients Charging Agencies to Pitch

Opinion: View from the Ivory Tower

We may have gone back into recession but I was shocked to read last week that BAA was charging PR agencies to pitch for its business. It... Read more

8 comments

Sarah Williams - 30/04/2012

Public Relations

Is PR a Profession?

Opinion: View from the Ivory Tower

Many in public relations would describe PR as a profession, but what does this actually mean? Even the CIPR is vague on the issue,... Read more

5 comments

Sarah Williams - 19/03/2012

Public Relations

Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Opinion

BIMA D-Day: Why your digital agency should get involved this year

Feature

"We are trying to learn to be a global business" - Whyte & Mackay marketing director Cara Chambers talks brand strategy, Russia and Diageo

Feature

Our Columns

Writer, Reader, Rascal

Andrew Boulton

Smack My Pitch Up

Andy Barr

Justin Pearse

Mergers and acquisitions

Tony Walford

Letter from America

Noel Young

It's Lonely at the Top

Richard Draycott

Charlotte Amos - Retail in Detail

Charlotte Amos