Mark Lowe on brands

Mark Lowe on brands

About this blog...

Founding Partner at Third City, writing about how brands are coping in the social age.

Crisis PR: Findus fell at the first hurdle

Findus scandal is a reminder that old-fashioned corporate indifference is no way out of a modern PR crisis

Opinion: Mark Lowe on brands

“News now is not the newspaper”, said FT editor Lionel Barber on Sunday, ending a week when Findus learnt this the hard way. ... Read more

2 comments
Mark Lowe - 12/02/2013
Public Relations
Waitrose leaves Delia in Heston's shadow

Why did Waitrose ditch Delia?

Opinion: Mark Lowe on brands

“Can you imagine a kitchen in any part of Britain that doesn’t owe something to Delia Smith?” said Fearnley-Whittingstall in last week’s... Read more

2 comments
Mark Lowe - 14/01/2013
Marketing
Newsweek is leaving the newsstand

Reader-nomics: The Economist shows Newsweek there is life left in print

Opinion: Mark Lowe on brands

Tina Brown’s recent announcement that Newsweek, the title that once boasted three million subscribers, will leave newsstands forever... Read more

0 comments
Mark Lowe - 25/10/2012
Media
Red Bull hits new heights

Red Bull: The brand that learned how to own the message

Opinion: Mark Lowe on brands

We may never find out how many cans of fizzy drink it sold, but Red Bull’s Stratos success symbolises an industry in transition. ... Read more

0 comments
Mark Lowe - 17/10/2012
Advertising
A controversial new sponsor for Newcastle

Loads of Wonga for Newcastle, but its new sponsor still has a huge PR battle on its hands

Opinion: Mark Lowe on brands

After paying £24m to sponsor Newcastle United, which included the right to rename the club's stadium, controversial loans company Wonga... Read more

0 comments
Mark Lowe - 11/10/2012
Public Relations
Michael O'Leary

Budget Wars: Could this finally be the moment Easyjet outmanoeuvres no-nonsense Ryanair?

Opinion: Mark Lowe on brands

On the same day that Michael O’Leary called a Facebook critic an idiot, Easyjet said it would get rid of the much-hated pre-flight ‘scrum... Read more

2 comments
Mark Lowe - 06/09/2012
Marketing
The Works

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
News

Viral Video Chart: Bizarre chiropractor ad beats Heineken and Old Spice to top spot

Star chiropractor Ryan Lee
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted
Feature

Collision debate – Is Techville eating Adland?

Collision debate – Is Techville eating Adland?
Knowledge Bank

Tribe fights for brands

Tribe fights for brands
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
News

70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser
Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website
Knowledge Bank

Tablet ads: context counts

Tablet ads: context counts
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Our Columns

Writer, Reader, Rascal

Writer, Reader, Rascal

Andrew Boulton

Smack My Pitch Up

Smack My Pitch Up

Andy Barr

Justin Pearse

Justin Pearse

Justin Pearse

Mergers and acquisitions

Mergers and acquisitions

Tony Walford

Letter from America

Letter from America

Noel Young

It's Lonely at the Top

It's Lonely at the Top

Richard Draycott

Charlotte Amos - Retail in Detail

Charlotte Amos - Retail in Detail

Charlotte Amos

View from the Ivory Tower

View from the Ivory Tower

Sarah Williams

Gordon Young

Gordon Young

Gordon Young

Rose Lewis

Rose Lewis

Rose Lewis

US election

US election

Awards Blog

Awards Blog

Craig McGill

Drum Banger

Drum Banger

Consultancy Matters

Consultancy Matters

Marie Myles & Debbie Oates

Duncan Parry

Duncan Parry

Duncan Parry

Guest Columnists

Guest Columnists

The Viral Video Blog

The Viral Video Blog

Mel Peck