Justin Pearse

Justin Pearse

About this blog...

Justin Pearse is a former editor of New Media Age who is now head of innovation at Bite Communications. He is also a member of BIMA's executive committee.

YouTube arrives on Freesat

Why HTML5 will be the future of TV

Opinion: Justin Pearse

It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV... Read more

0 comments
Justin Pearse - 03/05/2013
Digital
Content marketing ninjas? Please no...

Why buzzwords and gurus won't help you understand content

Opinion: Justin Pearse

When’s the last time you met a social media guru? Probably quite a while ago now, unless you’ve been very unlucky or been hanging out at... Read more

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Justin Pearse - 05/02/2013
Public Relations
A race-worthy 3D printed boat

Why your agency needs a 3D printer

Opinion: Justin Pearse

Has your office got a 3D printer? If not, don’t you think it’s time you got one? ... Read more

1 comment
Justin Pearse - 13/11/2012
Advertising
Justin Pearse: No stranger to a social media panel

Marketers are still asking the wrong questions about social media

Opinion: Justin Pearse

The marketing industry remains obsessed by social media but the problem is that everyone keeps asking the wrong questions. ... Read more

1 comment
Justin Pearse - 12/10/2012
Social Media
Opinion

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration
The Works

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
News

70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted

Our Columns

Writer, Reader, Rascal

Writer, Reader, Rascal

Andrew Boulton

Smack My Pitch Up

Smack My Pitch Up

Andy Barr

Justin Pearse

Justin Pearse

Justin Pearse

Mergers and acquisitions

Mergers and acquisitions

Tony Walford

Letter from America

Letter from America

Noel Young

It's Lonely at the Top

It's Lonely at the Top

Richard Draycott

Charlotte Amos - Retail in Detail

Charlotte Amos - Retail in Detail

Charlotte Amos

View from the Ivory Tower

View from the Ivory Tower

Sarah Williams

Gordon Young

Gordon Young

Gordon Young

Rose Lewis

Rose Lewis

Rose Lewis

US election

US election

Awards Blog

Awards Blog

Craig McGill

Drum Banger

Drum Banger

Consultancy Matters

Consultancy Matters

Marie Myles & Debbie Oates

Duncan Parry

Duncan Parry

Duncan Parry

Guest Columnists

Guest Columnists

Grownup e-commerce

Grownup e-commerce

Hayden Sutherland