The Inbound Marketing Blog

About this blog...

John is Brightfire founder and CEO. A graduate of Strathclyde University Business School, he has worked in a variety of senior management roles in digital media since 1997, re-launching Brightfire as an inbound marketing company in 2010, joining forces with HubSpot. Beyond work, John’s passion is skiing, and he has been fortunate to travel the globe on numerous occasions in search of that perfect powder day. These days that includes dragging his family along, too!

Find John on LinkedIn and follow Brightfire on Twitter.

Businesses should stop playing catch-up and get to grips with mobile

Opinion: The Inbound Marketing Blog

Just try to open a marketing email on your tiny mobile phone screen, and you will see why businesses by and large are missing the mark... Read more

0 comments

John Hornell - 08/06/2012

Mobile

How do you crack the social ROI nut?

Opinion: The Inbound Marketing Blog

Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest... Read more

2 comments

John Hornell - 21/05/2012

Marketing

Is Pinterest a waste of time for B2B companies?

Opinion: The Inbound Marketing Blog

It is a well-known fact in the business world that visual content is the shortcut to people’s hearts and minds. The need for marketers to... Read more

0 comments

John Hornell - 04/05/2012

Social Media

Do you have a ‘brand newsroom’?

Opinion: The Inbound Marketing Blog

“You are what you publish!” is the main rule that applies to businesses in the digital era, writes best-selling author and influencer... Read more

0 comments

John Hornell - 13/04/2012

Marketing

5 essential tips for launching your new product online

Opinion: The Inbound Marketing Blog

0 comments

John Hornell - 08/02/2012

Marketing

Why ‘social business’ is forcing companies to re-evaluate the relationship between marketing and sales

Opinion: The Inbound Marketing Blog

Anyone who has ever worked in a business to business environment will most likely have witnessed marketing and sales teams working in... Read more

0 comments

John Hornell - 16/11/2011

Marketing

Attention CEOs! 5 things your marketing director ought to know about digital

Opinion: The Inbound Marketing Blog

You may not believe it but the marketing world still has a few dinosaurs roaming around! In the figurative sense of the word, of course.... Read more

1 comment

John Hornell - 20/10/2011

Marketing

Thinking of rebuilding your website? Don’t bother!

Opinion: The Inbound Marketing Blog

So you’ve had a website for a few years now and are probably getting fed up with the same old boring content and design. How can I expect... Read more

0 comments

John Hornell - 20/10/2011

Digital

News