Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Stewart Easterbrook checks out Intel's Intelligent Systems

CES 2013: The 'internet of things' opens up huge possibilities for retailers

Opinion: Guest Columnists

In his second dispatch from the Consumer Electronics Show in Las Vegas, Starcom MediaVest's group CEO Stewart Easterbrook gets to grips... Read more

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Stewart Easterbrook - 10/01/2013

Media

'Where Are We Now?' - David Bowie's unfussy single launch is perfect PR

Opinion: Guest Columnists

Even Ziggy Stardust’s most ardent fans never saw it coming as David Bowie celebrated his 66th birthday with the release of a new single, ... Read more

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Jonathan Welsh - 09/01/2013

Entertainment

Is Twitter poised to partner with small businesses?

Opinion: Guest Columnists

Amy Jo Martin - founder of social media consultancy Digital Royalty; author of Renegades Write the Rules; and former director of digital... Read more

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Amy Jo Martin - 09/01/2013

Social Media

CES 2013: Starcom MediaVest group CEO Stewart Easterbrook picks out the highlights so far

Opinion: Guest Columnists

In the first of three reports for The Drum, Starcom MediaVest's group CEO Stewart Easterbrook picks out the key themes and highlights... Read more

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Stewart Easterbrook - 09/01/2013

Entertainment

Elizabeth Gunner and Nicole Hartnett work for the Ehrenberg-Bass Institute for Marketing Science

Elizabeth Gunner and Nicole Hartnett of the Ehrenberg-Bass Institute for Marketing Science discuss how marketing can be viewed as a science

Opinion: Guest Columnists

In this series of blogs researchers from the Ehrenberg-Bass Institute, part of the University of South Australia, will share with Drum... Read more

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- 03/01/2013

Market Research

Havas CEO David Jones: Social media and the price of doing well

Opinion: Guest Columnists

The digital revolution has changed every facet of life, from business to education, from how we communicate to how we receive our news,... Read more

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- 03/01/2013

Advertising

Savvy Marketing head of insight Alastair Lockhart says despite a flying start to the sales 2013 won't be easy for retailers

Opinion: Guest Columnists

The Sales have set off to a flying start, with footfall across large parts of the country up compared to last year. This news seems a... Read more

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Alastair Lockhart - 28/12/2012

Advertising

Missing Christmas already? Check out the last few submissions to The Drum's adVENT Calendar, part two

Opinion: Guest Columnists

Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of... Read more

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Gillian West - 28/12/2012

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video

Missing Christmas already? Check out the last few submissions to The Drum's adVENT Calendar part one

Opinion: Guest Columnists

Missing Christmas already? Check out the last few submissions to The Drum's adVENT Calendar part one video

Behind the windows of this very special Drum adVENT Calendar you’ll find a different member of... Read more

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Gillian West - 27/12/2012

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video

The Savile Effect - where did Santa go this year?

Opinion: Guest Columnists

Someone important has gone missing from this year's Christmas marketing campaigns - The Drum's news editor Stephen Lepitak discusses why.... Read more

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Stephen Lepitak - 24/12/2012

Marketing

What lessons for 2013 can retailers learn from the rise in mobile sales this Christmas?

Opinion: Guest Columnists

It's of no surprise, following recent trends in the rise of mobile, that e-commerce levels are rising through smartphone use. Matt... Read more

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Matt Champion - 24/12/2012

Mobile

2013: A watershed year for cinema?

Opinion: Guest Columnists

As the 35mm film becomes a thing of the past, Peter Seabrook-Harris, regional sales director at Pearl & Dean, looks at what 2013 has in... Read more

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Peter Seabrook-Harris - 21/12/2012

Media

Media blames violent video games for Lanza’s Sandy Hook killing spree: is there a link between video games and aggression?

Opinion: Guest Columnists

Yesterday, The Sun’s front page was emblazoned with the headline ‘Killer’s Call of Duty Obsession’, with the blame for Adam Lanza’s... Read more

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Ishbel Macleod - 19/12/2012

Digital

It’s not too late! Last minute tips to prepare for the festive e-commerce traffic rush

Opinion: Guest Columnists

Dominic Monkhouse, EMEA managing director and SVP of customer experience at PEER 1 Hosting, provides hints to help boost e-commerce sales... Read more

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Dominic Monkhouse - 18/12/2012

Digital

British Airways, Harrods, Nikon - which brands got their advent calendars right, and which served up turkeys?

Opinion: Guest Columnists

When shop shelves (virtual and real) are groaning with Christmas ware, advertising efforts... Read more

0 comments

Aalia Walker - 17/12/2012

Digital

The battle for Christmas buzz: Which retailers are winning?

Opinion: Guest Columnists

Giles Palmer, CEO at Brandwatch, takes a look at some of the social buzz around this year's... Read more

1 comment

Giles Palmer - 13/12/2012

Advertising

Apps and apprehension: digital snooping hits the mainstream with MamaBear

Opinion: Guest Columnists

A few days ago, the BBC and Tech Crunch reported a troubling story from Saudi Arabia. A gentleman was with his wife at the airport when... Read more

1 comment

Annie Macfarlane - 13/12/2012

Digital

Texting sheep, pigeon soap droppings and phones the size of red blood cells - thinking the unthinkable at 4 Minute Warning

Opinion: Guest Columnists

Sheree Hellier, programme development manager at the Institute of Direct and Digital Marketing, thinks the unthinkable at The Drum's 4... Read more

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Sheree Hellier - 11/12/2012

Advertising

The future of the advertising industry needs you

Opinion: Guest Columnists

Dave Birss, the School of Communication Arts' mentor of the year, calls on the creative industry to support the next generation of talent... Read more

0 comments

Dave Birss - 11/12/2012

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