Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

What will Blackberry 10 mean for the world of smartphones?

Opinion: Guest Columnists

Naomi Morton, innovation executive at glue Isobar's nowlab team, and one of The Drum's top 30 under 30 women in digital for 2012 looks at... Read more

7 comments

Naomi Morton - 29/01/2013

Mobile

Embracing collaboration: Wolff Olins creative director Owen Hughes on the challenge of brand and agency collaboration

Opinion: Guest Columnists

Innocent head of creative, Dan Germain, has joined Wolff Olins for a 12-week tenure as the agency's first visiting creative director.... Read more

0 comments

Owen Hughes - 24/01/2013

Advertising

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The instantly recognisable face of Apple

Rebranding the rebrand: why only the simplest brands will stand out in a sea of confusion

Opinion: Guest Columnists

Advances in digital technology have had an incalculable effect on the nature of branding. The challenges involved with brand creation... Read more

0 comments

Sophie Lutman - 24/01/2013

Design

Could CBeebies Tweenies Savile row lead to a Stalinist Purge?

Opinion: Guest Columnists

With CBBC being forced to apologise for having aired an old episode of The Tweenies featuring a parody of disgraced DJ Jimmy Savile,... Read more

0 comments

Jason Stone - 20/01/2013

Media

The high street may be in turmoil, but Jonathan Sands says retail will recover

The future of retail: what happens when all the showrooms are gone?

Opinion: Guest Columnists

For the past few years I have been in equal measures alarmed and fascinated by the phenomenon we have been witnessing in the world of... Read more

2 comments

Jonathan Sands - 18/01/2013

Advertising

Tesco’s woes point to even greater need for crisis PR preparation

Opinion: Guest Columnists

The senior communications team at Tesco may be interested to hear about the research from Nexus Communications/ CorpComms Magazine which... Read more

0 comments

Francis Ingham - 18/01/2013

Public Relations

New EU data protection rules require a delicate balancing act

Opinion: Guest Columnists

Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau, warns that proposed reforms to consumer data protection... Read more

1 comment

Nick Stringer - 17/01/2013

Digital

Mark Zuckerberg has hailed Graph Search as Facebook's 'third pillar'

Facebook Graph Search - the death knell of Google?

Opinion: Guest Columnists

So, Facebook is ready to take on Google (Trip Advisor, Amazon, and Ebay…), or is it? Launched with much hype as the ‘third pillar of... Read more

0 comments

Tina Judic - 17/01/2013

Social Media

Tesco beef burgers have been found to contain traces of horsemeat

Tesco: When crisis management is nothing less than horseplay

Opinion: Guest Columnists

The news that Tesco and other major supermarkets have been selling beef burgers containing up to 30% horsemeat has led to headlines,... Read more

5 comments

Lis Lewis-Jones - 16/01/2013

Public Relations

Facebook's Mark Zuckerberg launches Graph Search

What does Facebook’s new Graph Search mean for advertisers?

Opinion: Guest Columnists

When Facebook unveiled its new Graph Search tool yesterday, we saw the social media giant firmly square up to rivals such as Google,... Read more

0 comments

Ed Cox - 16/01/2013

Social Media

In another blow for the high street, HMV has called in administrators

The quick and the dead: HMV and the demise of the high street

Opinion: Guest Columnists

The demise of HMV is a reminder of the brutality of the marketplace these days. ... Read more

0 comments

Ed Cox - 15/01/2013

Digital

How to get noticed: Ten tips for a successful app launch

Opinion: Guest Columnists

How do you make your app stand out from the one million others on the App Store? Ivana Farthing, head of the mobile practice at Diffusion... Read more

1 comment

Ivana Farthing - 15/01/2013

Mobile

Daniele Fiandaca has started his digital detox

Digital detox: How will a web addict survive without his mobile phone and internet access?

Opinion: Guest Columnists

How will a self-confessed digital addict survive without his internet connection, mobile phone and beloved Instagram? Daniele Fiandaca,... Read more

1 comment

Daniele Fiandaca - 11/01/2013

Digital

The future of TV has been a major talking point at CES

CES 2013: Feast your eyes on the future of television

Opinion: Guest Columnists

In his final dispatch from the Consumer Electronics Show in Las Vegas, Starcom MediaVest's group CEO Stewart Easterbrook takes a look at... Read more

1 comment

Stewart Easterbrook - 11/01/2013

Media

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What the world's creatives can learn from the Scots, history's most innovative people

Opinion: Guest Columnists

Every year, I do a talk that's a run down of the best work from the awards. I spend a lot of time... Read more

0 comments

Dave Birss - 11/01/2013

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Call Clegg – which bright spark thought this would be a good idea?

Opinion: Guest Columnists

Deputy prime minister Nick Clegg takes to the LBC airwaves this morning for the first in a series of weekly question and answer phone-in... Read more

0 comments

Liam Herbert - 10/01/2013

Public Relations

Stewart Easterbrook checks out Intel's Intelligent Systems

CES 2013: The 'internet of things' opens up huge possibilities for retailers

Opinion: Guest Columnists

In his second dispatch from the Consumer Electronics Show in Las Vegas, Starcom MediaVest's group CEO Stewart Easterbrook gets to grips... Read more

0 comments

Stewart Easterbrook - 10/01/2013

Media

'Where Are We Now?' - David Bowie's unfussy single launch is perfect PR

Opinion: Guest Columnists

Even Ziggy Stardust’s most ardent fans never saw it coming as David Bowie celebrated his 66th birthday with the release of a new single, ... Read more

0 comments

Jonathan Welsh - 09/01/2013

Entertainment