Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Digitally enhancing and promoting the attraction experience: what attraction brands are getting it right online?

Opinion: Guest Columnists

Adrian Porter, head of strategic research, Precedent, reveals insights into the digital... Read more

0 comments

Adrian Porter - 21/02/2013

Digital

Performance marketing takes the guesswork out of advertising

Taking the guesswork out of advertising: why performance marketing works

Opinion: Guest Columnists

The IAB’s first ever study measuring the contribution of online performance marketing revealed the value of the industry and its place... Read more

0 comments

Clare O'Brien - 21/02/2013

Digital

Will brands lose faith in Twitter following Jeep and Burger King hackings and how will it impact the impending IPO?

Opinion: Guest Columnists

With two major brands - Burger King and Jeep, having seen their Twitter accounts hacked to promote rival brands, and MTV and BET teaming... Read more

0 comments

John Buchan - 20/02/2013

Social Media

The new global marketing: why smaller brands now have the potential to go global on their own terms

Opinion: Guest Columnists

We know that digital media are changing the rules for those building and leveraging global brands. What’s less remarked upon is how... Read more

0 comments

Henry Clifford-Jones - 19/02/2013

Marketing

Hackers changed BK's Twitter feed to 'McDonald's'

Burger King Twitter hack: can the fast food giant capitalise on its sudden exposure?

Opinion: Guest Columnists

The news that Burger King’s Twitter account has been hacked is just the latest in a string of security breaches to hit the microblogging... Read more

0 comments

Dane Cobain - 19/02/2013

Social Media

Media agencies now have the opportunity to be the creative agency they have always wanted to be

Opinion: Guest Columnists

Richard Morris, managing director of Vizeum UK, takes a look at the changing nature - and role - of media agencies ... Read more

0 comments

Richard Morris - 18/02/2013

Media

Latest acquisition deals show there's money to be made in data

Opinion: Guest Columnists

0 comments

Andrew Moss - 15/02/2013

Marketing

The bane of Andy Barr's life: Fireman Sam

Google searches for BT war and Apple gets hacked off

Opinion: Guest Columnists

Another week of fun, with the headlines dominated by horsemeat (again), spurious Valentine’s Day stories and, of course, a rather shooty... Read more

0 comments

Andy Barr - 15/02/2013

Public Relations

Nike's unfortunate Oscar Pistorius ad illustrates the perils of sponsoring sportsmen

Opinion: Guest Columnists

On 14th February - Valentines’s Day - it was announced that Oscar Pistorius was arrested and charged with the shooting and murder of his... Read more

3 comments

Toby Margetts - 15/02/2013

Public Relations

The true value of cashback affiliates – two performance experts debate the issue

Opinion: Guest Columnists

The role of cashback affiliate sites is a much debated issue within the performance industry. We... Read more

0 comments

- 15/02/2013

Digital

London Fashion Week: Fashion’s digital embrace makes the style world more accessible than ever before

Opinion: Guest Columnists

During the major fashion weeks, more and more labels have made their runway shows accessible to their consumers and wannabe consumers (me... Read more

0 comments

Evita Akomode - 15/02/2013

Digital

video

Digital teaching is stuck in an educational minefield

Opinion: Guest Columnists

Have you watched your children play Minecraft? Teachers at a school in Sweden have and decided the block-building computer game was so... Read more

0 comments

Phil Worms - 14/02/2013

Digital

Valentine's Day TV ads: which brands got it right?

Opinion: Guest Columnists

The pressure placed on couples to turn February 14th into a special occasion has been growing... Read more

0 comments

Jason Stone - 14/02/2013

Advertising

video

As MEN scales back business coverage, what now for the local press?

Opinion: Guest Columnists

In a world of 24-hour rolling news where stories are broken on Twitter, reported, shared and re-reported before you go to bed, it is easy... Read more

1 comment

nathan lane - 14/02/2013

Media

Digital detox - the aftermath: what happened when a tech obsessive was switched off from the world?

Opinion: Guest Columnists

During January, Cheil UK's head of innovation Daniele Fiandaca gave up his mobile phone and internet access to embark on a digital detox.... Read more

1 comment

Daniele Fiandaca - 13/02/2013

Digital