Industry figures share their views on the latest issues. If you have an idea for a guest column, email

The art of saying no to a client

Pete Hanford, Infectious Media's head of sales, discusses how to delicately tell a client...

Read more

What can Dismaland teach brands?

Art, culture and brands. Now that's a difficult mix. Little wonder Banksy tapped this...

Read more

Decoding Next: Five trends for marketers including new social currency, waste positive and sexy crosswords

Sparks & honey tracks trends by drawing on dozens of data sources, hundreds of scouts and...

Read more


Subscribe to Guest Columnists - Opinions