Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Sorry Regent Street, but your Beacons aren’t flashing quite bright enough yet

Retail therapy on Regent Street was recently given a digital upgrade with the launch of a mobile... Read more

Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum

Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum video
Style Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum video

Giles Moffatt, group managing director at Saint Johns Agency, takes a look at the latest ad... Read more

A lesson in making a splash: Why the ALS Ice Bucket Challenge has caught the imagination of so many

A lesson in making a splash: Why the ALS Ice Bucket Challenge has caught the imagination of so many video
A lesson in making a splash: Why the ALS Ice Bucket Challenge has caught the imagination of so many video

It’s been pretty hard to avoid the Ice Bucket Challenge that’s been taking social... Read more

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