Guest Columnists

Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Eddie Mair vs Boris Johnson - Has the Boris bubble burst?

Eddie Mair vs Boris Johnson - Has the Boris bubble burst?

Opinion: Guest Columnists

It was all going so well for the Mayor of London; Friday concluded with the announcement that West Ham will be the new key tenant in the... Read more

0 comments
Liam Herbert - 25/03/2013
Media
video
Coke's legions of Facebook fans 'do little to drive short-term sales'

Why the social media sceptics are right, and why the ROI debate needs to change

Opinion: Guest Columnists

According to Coca Cola marketer Eric Schmidt, Coke's giant community of 60+ million Facebook fans does little to drive short-term sales. ... Read more

9 comments
Dirk Singer - 25/03/2013
Social Media
Agencies are set to challenge the rosters

How the latest round of Scottish Ministers marketing procurement made jaws drop and agencies challenge the outcome

Opinion: Guest Columnists

It’s been 10 days since The Scottish Government wrote to inform agencies whether they had been successful with their tenders for the next... Read more

7 comments
Giles Moffat - 25/03/2013
Advertising
Dave Birss on the Newt/Judge challenge

Does alcohol make you more creative? The test’s been done

Opinion: Guest Columnists

After months of talking about it, we have now conducted the Newt/Judge Experiment to find out if alcohol really does make you more... Read more

10 comments
Dave Birss - 25/03/2013
Advertising
video
On target: US retailer a little too effective at data crunching

Predictive advertising: How retailers know you're pregnant long before you start buying nappies

Opinion: Guest Columnists

I bet every article you’ve ever read about the future of advertising has begun with a brain-shrinkingly predictable reference to Tom... Read more

0 comments
Gareth Jones - 21/03/2013
Marketing
Kirsty Hughes is CEO of the Index on Censorship

'A watershed and a very bleak one for press freedom' - why press regulation is a step too far

Opinion: Guest Columnists

Kirsty Hughes, CEO of campaigning organisation Index on Censorship which is chaired by broadcaster Jonathan Dimbleby, argues that the... Read more

1 comment
Kirsty Hughes - 21/03/2013
Media
What the press regulation deal means for magazines

What the press regulation deal means for magazines

Opinion: Guest Columnists

Mark Burr, head of public affairs at the Professional Publishers Association (PPA), explains why he has concerns for the magazine... Read more

0 comments
Mark Burr - 21/03/2013
Media
David Cameron sets out the Royal Charter on press regulation

Could you be caught up in the new Leveson law? Getting to the bottom of the Royal Charter on press and internet regulation

Opinion: Guest Columnists

Media law experts Lorna Caddy and Niri Shan from Taylor Wessing take a look at what the Royal Charter on press regulation really means... Read more

0 comments
- 19/03/2013
Media
Liam Herbert: Who won and who backed down?

David Cameron playing the power game – What was going on behind the scenes of press regulation party talks?

Opinion: Guest Columnists

In the early hours of this morning (Monday 18 March), the three main political parties reached an agreement over the course of press... Read more

0 comments
Liam Herbert - 18/03/2013
Media
John Campbell is MD of Spider Online

Digital Dragons 2013: Bringing digital education out of the classroom and into the real world

Opinion: Guest Columnists

Spider Online MD John Campbell believes not enough is being done to give children from less privileged backgrounds real-life experience... Read more

1 comment
John Campbell - 18/03/2013
Digital
Richard Elwell of One Black Bear

Do you want to change the world or just build another website?

Opinion: Guest Columnists

Co-founder of Birmingham digital agency One Black Bear, Richard Elwell, feels that digital agencies are still not being invited to sit... Read more

2 comments
- 18/03/2013
Advertising
SXSWi 2013 - a quieter affair from brands and start-ups than in years gone by?

SXSWi 2013 - a quieter affair from brands and start-ups than in years gone by?

Opinion: Guest Columnists

Having soaked in yet another SXSW Interactive festival this year, digital agency Huge's editorial director Jose Mejia seems to have... Read more

0 comments
Jose Mejia - 16/03/2013
Digital
Renowned prankster Joey Skaggs

Mark Borkowski on Joey Skaggs - 'the world's biggest prankster'

Opinion: Guest Columnists

PR sage Mark Borkowski knows more than most about the art of the publicity stunt. Here, he shares his admiration for Joey Skaggs, the... Read more

0 comments
Mark Borkowski - 15/03/2013
Public Relations
Big ideas in small packages: insights & implications from SXSW 2013

Big ideas in small packages: insights & implications from SXSW 2013

Opinion: Guest Columnists

This year's Interactive element of SXSW has finished for another year over in Austin. Roger Gagnon, vice president of insight and... Read more

0 comments
Roger Gagnon - 15/03/2013
Digital
Gareth Jones shares his views on SXSW

A new economy of sharing emerges at unapologetically weird SXSW

Opinion: Guest Columnists

Instagram for cyborgs, what can we learn from the Unabomber and why the Neanderthals were lousy entrepreneurs. You wouldn’t find content... Read more

0 comments
Gareth Jones - 13/03/2013
Digital
RAR has published its Top 100 Agencies Outside London report

Top agencies outside London seeing significant green shoots, but KPIs vary widely amongst regions

Opinion: Guest Columnists

In the first of an RAR two-part series about agency finances to coincide with the publication of its Top 100 Agencies Outside London... Read more

0 comments
Diane Young - 13/03/2013
Advertising
Google shows off Glass at SXSW

Life through a lens: Will Google Glass turn us all into drones?

Opinion: Guest Columnists

Google Glass was demonstrated at SXSW this week, prompting much debate about whether the tech giant's latest gadget will change how we... Read more

2 comments
Ed Castillo - 13/03/2013
Media
SXSW panel report: Sources in the Social Media Age

SXSW panel report: Sources in the Social Media Age

Opinion: Guest Columnists

Journalism has been heavily affected and influenced through the advent of social media, both in terms of making communication with... Read more

1 comment
Stephen Lepitak - 09/03/2013
Social Media
Top (legal) tips to beat the taxman in 2013 from Wow and MiNetwork

Top (legal) tips to beat the taxman in 2013 from Wow and MiNetwork

Opinion: Guest Columnists

As the end of the financial year looms, Simon Weeks, tax partner and founder at specialist creative industries accountancy firm The Wow... Read more

0 comments
- 04/03/2013
Digital
WPP's Sir Martin Sorrell

WPP results: Four 'grey swans' fail to trouble Sir Martin Sorrell

Opinion: Guest Columnists

The Drum's resident marketing finance expert, Green Square partner Tony Walford, gets to grips with today's financial results from WPP,... Read more

0 comments
Tony Walford - 01/03/2013
Marketing

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Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK
Opinion

BIMA D-Day: Why your digital agency should get involved this year

Andrew Henning
Feature

"We are trying to learn to be a global business" - Whyte & Mackay marketing director Cara Chambers talks brand strategy, Russia and Diageo

"We are trying to learn to be a global business" - Whyte & Mackay marketing director Cara Chambers talks brand strategy, Russia and Diageo
Feature

The High Street isn't going to go away: TUI CMO Jeremy Ellis discusses Thomson Holidays' brand strategy

Jeremy Ellis: With Thomson over 20 years
The Works

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 24 May issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 24 May issue of The Drum
Knowledge Bank

10 reasons why you need RTB

10 reasons why you need RTB
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Top-10 YouTube brands revealed: Red Bull, Google, Old Spice and Nike top the chart

Top-10 YouTube brands revealed: Red Bull, Google, Old Spice and Nike top the chart
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
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The future of display buying

The future of display buying

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