Duncan Slater of Origin in Manchester has been developing new business for agencies for some 25 years. Here he outlines how the art of...
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Last week, Indigenous Community Television began fulltime broadcasting to outback communities from its base in Yuendumu, 300 kilometres...
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Jillian Ney, head of research at Kiltr and currently Scotland's only doctor of social media, urges marketers and social media...
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Last week, Saracens Rugby Club launched full-stadium WIFI in their newly constructed ground, Allianz Park. This presented a chance for...
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Thanks to hit TV series Mad Men the world at large is aware of the worst excesses of the advertising industry in the 1950s and 1960s. And...
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Business, Marketing, Sales, Consumer, Customer – so often nowadays, these words are merely the prefixes for the all-important ...
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Five years ago those of us on the IPA Digital Media Group decided to look at how we collectively viewed those we bought media from. It's...
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As UK newspaper circulations continue to tumble, Terry Watson, who has travelled the world redesigning newspapers, explains why UK titles...
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Paying people to watch ads! That's the concept Sharon Peyer and husband Andrew Prihodko introduced in Massachusetts last month with...
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Yesterday, The Drum reported that an ad campaign from American Apparel was banned by the ASA over complaints of its use of sexual imagery...
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In the second of two part series about agency finances to coincide with the publication of the RAR Top 100 Agencies Outside London report...
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As many of her obituaries have made clear, Margaret Thatcher is largely remembered as a... Read more
It is easy to knock Margaret Thatcher. The crushing of the print unions, the miners’ strike, the Falklands War and the evolution of the...
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With Viking River Cruises dropping out as sponsor of ITV murder drama Broadchurch because a burning boat was seen on screen, Sam Fowler,...
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Paul Doran, founder of Switch Communications and a PRCA Digital Group member offers his thoughts on the impact of the mobile phone as it...
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Continuing our series of brand profiles that began with Heinz, The Brand Union's head of strategy, Veb Anand, looks at Lego's...
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It was all going so well for the Mayor of London; Friday concluded with the announcement that West Ham will be the new key tenant in the...
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According to Coca Cola marketer Eric Schmidt, Coke's giant community of 60+ million Facebook fans does little to drive short-term sales.
...
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It’s been 10 days since The Scottish Government wrote to inform agencies whether they had been successful with their tenders for the next...
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After months of talking about it, we have now conducted the Newt/Judge Experiment to find out if alcohol really does make you more...
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