Guest Columnists

Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Competing for social buzz – but is it always the end goal?

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

From arousal to behaviour: How out of home influences the five stages of brain reaction

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

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