Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com
In 2003 Barbara Streisand launched a $50 million lawsuit to supress an online photograph of her coastal California home. Before this... Read more
Whilst you’ve been going about your daily web browsing you may have seen the triangular icon in the corner of ads. You may have even... Read more
BIMA D-Day organiser Andrew Henning looks ahead to the challenges in store for this year's D-Day participants. ... Read more
With Apple releasing its most recent operating system iOS 7 for the iPhone, Craig Le Grice, newly appointed innovation director for Blue... Read more
As Google continues to face damnation from MPs over its use of UK loopholes in order to pay a minimal amount of tax as possible, Paul... Read more
Paul Smith, vice-president, EMEA for Salesforce Marketing Cloud discusses the evolution of social advertising and highlights some of the... Read more
Facebook's move to introduce hashtags onto its platform is nothing original - and they don't seem to be hiding the fact either. Richard... Read more
Facebook is to integrate hashtags into its platform as it comes over all Twitter on its users. It wasn't a surprise when it was announced... Read more
Earlier this week, the Internet Advertising Bureau (IAB)’s affiliate marketing council announced new Voucher Code Conduct Guidelines to... Read more
Continuing our series from the Mirren Conference in New York, Diane Young reports on what three top companies want from their marketing... Read more
The Drum’s news editor Stephen Lepitak went along to mobile agency Somo Global’s London office where a prototype pair of Google Glass was... Read more
Last night, Apple CEO Tim Cook addressed the gathered masses at the WWDC event where he announced the imminent release of iTunes Radio... Read more
As delegates descend upon the Palais des Festivals et des Congrès for the 60th year of the Cannes Lions, the only thing surer than the... Read more
Last week reports emerged claiming online retailer Amazon is set to move into online grocery shopping - which would likely have major... Read more
Following Facebook's announcement that it plans to halve its advertising product range in a bid to simplify its offer over the next six... Read more
In this series of blog posts, researchers from the Ehrenberg-Bass Institute share some major marketing science discoveries from the past... Read more
Diane Young continues her reports from the Mirren Conference in New York on the changing nature of new business. Read the first... Read more
As our social profiles become increasingly entangled with our real-world identities, we need to change the way we think about online... Read more
Recommended Agency Register director Diane Young shares some insight from the US on the changing nature of the agency business. ... Read more
This week it emerged that London Underground stations may be allowed corporate sponsors under... Read more
Sign up now