Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

YouTube's advertising affect - eight years after its birth

Opinion: Guest Columnists

This week recorded the eighth anniversary since video streaming website YouTube went live (yup, it is really eight years!) while it also... Read more

0 comments

Jeremy Garner - 25/05/2013

Digital

ITV broadcast footage of one of the suspects speaking to camera

Woolwich murder: did broadcasters go too far?

Opinion: Guest Columnists

ITV has received more than 400 complaints about its coverage of the brutal murder of soldier Lee Rigby in Woolwich on Wednesday, which... Read more

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Douglas Chalmers - 24/05/2013

Media

Pearlfisher's pitfalls of opening an office in New York

Opinion: Guest Columnists

In the run up to the Agency Leadership Assembly in London on Wednesday 29th May, Pearlfisher boss Karen Welman talks to The Drum about... Read more

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Richard Draycott - 24/05/2013

Advertising

The soon to be upgraded shop fronts in Frances Road, Leyton

Move over Portas, the future of UK’s high streets is in the hands of the local councils

Opinion: Guest Columnists

Talking is fine but doing is better. And it’s a combination of the latter combined with listening to local retailers that will save... Read more

0 comments

Nick Gray - 23/05/2013

Marketing

The reign of Tesco: the grocer needs to make the right move in order to be king of the high street

Opinion: Guest Columnists

The recent drop in Tesco’s group profits puts them yet again in a pretty tight spot. Tesco UK managing director Chris Bush’s plans to... Read more

0 comments

David Atkinson - 23/05/2013

Marketing

Report: SMX London 2013

Opinion: Guest Columnists

Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot... Read more

0 comments

Caragh McKenna - 23/05/2013

Digital

Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

0 comments

- 23/05/2013

Advertising

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Opinion: Guest Columnists

In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use... Read more

1 comment

Hamish Pringle - 21/05/2013

Advertising

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Opinion: Guest Columnists

Last week an article appeared on eConsultancy that raised a few eyebrows. Or more specifically, mine. In a nutshell the piece argues that... Read more

2 comments

Helen Southgate - 21/05/2013

Advertising

Are brands listening to what their customers really want from mobile?

Opinion: Guest Columnists

Are brands using the smartphone to listen, as well as talk? Ilicco Elia, head of mobile at LBi and judge at this year’s Marketing on... Read more

0 comments

Ilicco Elia - 20/05/2013

Mobile

What does the exclusive Vikings screening deal with LOVEFiLM signal for TV market?

Opinion: Guest Columnists

Last week, subscription movie and TV streaming service LOVEFiLM premiered the pilot episode of its new series Vikings, produced by MGM... Read more

0 comments

Ruth Cartwright - 20/05/2013

Entertainment

Abercrombie & Fitch: complete CSR fail

Opinion: Guest Columnists

Jamie Matthews, CEO at Initials Marketing, takes a look at the claims made by Abercrombie & Fitch, the recent #FitchTheHomeless campaign,... Read more

0 comments

Jamie Matthews - 17/05/2013

Marketing

RAJARs round-up: Nick Grimshaw takes Radio 1's Breakfast Show audience to lowest level in a decade

Opinion: Guest Columnists

Scott Braniff, investment director at Havas Media, looks at the winners and losers from the latest RAJAR radio listening figures ... Read more

0 comments

Scott Braniff - 16/05/2013

Media

Competing for social buzz – but is it always the end goal?

Opinion: Guest Columnists

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

0 comments

Jasmine Jaume - 16/05/2013

Digital

Phil Jones with hero and Manchester United legend Denis Law

Why I'm happy David Moyes will now lead the Manchester United brand - Phil Jones

Opinion: Guest Columnists

Yesterday, Old Trafford said goodbye to a legend in the form of its manager Sir Alex Ferguson who oversaw his last match in charge of the... Read more

0 comments

Phil Jones - 13/05/2013

Marketing

Sir Alex Ferguson: 'the keeper of the temple'

Manchester United: Brand lessons from Sir Alex Ferguson’s global tribe

Opinion: Guest Columnists

With the departure of Sir Alex Ferguson at the end of this season, Manchester United football club will lose their leader, their... Read more

0 comments

Lisa Killbourn - 10/05/2013

Advertising

TV on the move: Mobile becomes 'a key area of focus' for ITV

Opinion: Guest Columnists

Steven Power, product manager for ITV Player on mobile, discusses the increasing importance of mobile to ITV and explains what the... Read more

0 comments

Steven Power - 09/05/2013

Media

Sir Richard Branson speaking in Adelaide

Learning from Richard Branson: Why investing in PR saves millions in advertising

Opinion: Guest Columnists

Few leaders in business know the theory and practice of PR better than Sir Richard Branson, who was given a rock star welcome by Adelaide... Read more

3 comments

Biela McMillan - 08/05/2013

Public Relations