Guest Columnists

Guest Columnists

About this blog...

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

All round good egg, Mark Etingchap

Fake followers, thought leaders and the Streisand Effect - how one marketing chap refused to cease and desist

Opinion: Guest Columnists

In 2003 Barbara Streisand launched a $50 million lawsuit to supress an online photograph of her coastal California home. Before this... Read more

2 comments
Mark Etingchap - 18/06/2013
Digital
The new 'ad icon' explained

Have you noticed the ad icon?

Opinion: Guest Columnists

Whilst you’ve been going about your daily web browsing you may have seen the triangular icon in the corner of ads. You may have even... Read more

0 comments
Nick Stringer - 17/06/2013
Digital
The 2012 winning app Tooth Scanner

BIMA D-Day 2013: The challenges that await schools and agencies

Opinion: Guest Columnists

BIMA D-Day organiser Andrew Henning looks ahead to the challenges in store for this year's D-Day participants. ... Read more

0 comments
Andrew Henning - 17/06/2013
Digital
An Experiment with Apple iOS 7

An Experiment with Apple iOS 7

Opinion: Guest Columnists

With Apple releasing its most recent operating system iOS 7 for the iPhone, Craig Le Grice, newly appointed innovation director for Blue... Read more

0 comments
Craig Le Grice - 17/06/2013
Digital
Google, Tax and a Free Lunch - in defence of Google

Google, Tax and a Free Lunch - in defence of Google

Opinion: Guest Columnists

As Google continues to face damnation from MPs over its use of UK loopholes in order to pay a minimal amount of tax as possible, Paul... Read more

0 comments
Paul Doleman - 16/06/2013
Digital
Success in Social Ads Landscape

Success in Social Ads Landscape

Opinion: Guest Columnists

Paul Smith, vice-president, EMEA for Salesforce Marketing Cloud discusses the evolution of social advertising and highlights some of the... Read more

2 comments
Paul Smith - 14/06/2013
Social Media
gallery
Facebook’s Hashtag Landgrab: #winning

Facebook’s Hashtag Landgrab: #winning

Opinion: Guest Columnists

Facebook's move to introduce hashtags onto its platform is nothing original - and they don't seem to be hiding the fact either. Richard... Read more

0 comments
Richard Delevan - 13/06/2013
Social Media
The Advertising Sector Loves a Hashtag - Facebook Hashtag

The Advertising Sector Loves a Hashtag - Facebook Hashtag

Opinion: Guest Columnists

Facebook is to integrate hashtags into its platform as it comes over all Twitter on its users. It wasn't a surprise when it was announced... Read more

0 comments
David Skerrett - 13/06/2013
Social Media
"Better guidance can only be a good thing" says affilinet MD as IAB tightens policing of affiliate vouchers

"Better guidance can only be a good thing" says affilinet MD as IAB tightens policing of affiliate vouchers

Opinion: Guest Columnists

Earlier this week, the Internet Advertising Bureau (IAB)’s affiliate marketing council announced new Voucher Code Conduct Guidelines to... Read more

0 comments
Helen Southgate - 12/06/2013
Digital
Axe's infamous 'clean your balls' campaign

Bad clients get bad work: Here's what good ones want from their agencies

Opinion: Guest Columnists

Continuing our series from the Mirren Conference in New York, Diane Young reports on what three top companies want from their marketing... Read more

0 comments
Diane Young - 11/06/2013
Marketing
Google Glass – The Drum's first impressions

Google Glass – The Drum's first impressions

Opinion: Guest Columnists

The Drum’s news editor Stephen Lepitak went along to mobile agency Somo Global’s London office where a prototype pair of Google Glass was... Read more

0 comments
Stephen Lepitak - 11/06/2013
Digital
Apple’s iOS 7 provides both challenge and opportunity for brands

Apple’s iOS 7 provides both challenge and opportunity for brands

Opinion: Guest Columnists

Last night, Apple CEO Tim Cook addressed the gathered masses at the WWDC event where he announced the imminent release of iTunes Radio... Read more

1 comment
Peter Dolukhanov - 11/06/2013
Digital
Considering Cannes: Patrick Collister offers his views on what to expect from this year's Cannes Lions Festival of Creativity

Considering Cannes: Patrick Collister offers his views on what to expect from this year's Cannes Lions Festival of Creativity

Opinion: Guest Columnists

As delegates descend upon the Palais des Festivals et des Congrès for the 60th year of the Cannes Lions, the only thing surer than the... Read more

1 comment
Patrick Coll - 11/06/2013
Advertising
What Amazon's rumoured move into online grocery delivery means for other supermarket brands

What Amazon's rumoured move into online grocery delivery means for other supermarket brands

Opinion: Guest Columnists

Last week reports emerged claiming online retailer Amazon is set to move into online grocery shopping - which would likely have major... Read more

1 comment
Chris Masterson - 10/06/2013
Digital
Facebook’s ad overhaul: What does its ad simplification strategy mean for brands?

Facebook’s ad overhaul: What does its ad simplification strategy mean for brands?

Opinion: Guest Columnists

Following Facebook's announcement that it plans to halve its advertising product range in a bid to simplify its offer over the next six... Read more

0 comments
Richard Delevan - 10/06/2013
Advertising
Marketing science: what you need to know

Why understanding marketing science can make your advertising more effective – part two

Opinion: Guest Columnists

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share some major marketing science discoveries from the past... Read more

0 comments
Virginia Beal - 05/06/2013
Advertising
Jordan Zimmerman hard at work

How to create explosive growth in an agency during a recession

Opinion: Guest Columnists

Diane Young continues her reports from the Mirren Conference in New York on the changing nature of new business. Read the first... Read more

0 comments
Diane Young - 05/06/2013
Advertising
Facebook is sending a 'problematic mixed message' about passwords

Hacked off: Why Facebook should put its trusted contacts feature back in the box

Opinion: Guest Columnists

As our social profiles become increasingly entangled with our real-world identities, we need to change the way we think about online... Read more

1 comment
Annie Macfarlane - 05/06/2013
Social Media
RAR director Diane Young

The disintegration of integration - and five other observations about how agency models are changing

Opinion: Guest Columnists

Recommended Agency Register director Diane Young shares some insight from the US on the changing nature of the agency business. ... Read more

0 comments
Diane Young - 04/06/2013
Advertising

Next stop: Wonga Circus? The arguments for and against branding Tube stations

Opinion: Guest Columnists

This week it emerged that London Underground stations may be allowed corporate sponsors under... Read more

1 comment
- 04/06/2013
Sponsorship

Pages

News

The Drum launches online voting to decide most influential individuals in mobile marketing

The Drum launches online voting to decide most influential individuals in mobile marketing
Feature

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?
Feature

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!
News

Digital Manchester: The forward thinking city

Buzz: Manchester is playing a 'key role' in the digital revolution
Opinion

Why Halfords' spot-on comms strategy has everything - except the cost-cutting corporate investors crave

Has Halfords done enough to get back on track?
Knowledge Bank

Brand Manchester: pulling at the heartstrings to engage customers

Brand Manchester: pulling at the heartstrings to engage customers
Knowledge Bank

LinkedIn: just another networking tool or the new hero of lead generation?

Wyatt’s own LinkedIn white paper
Knowledge Bank

The Great Social Media Conspiracy

The Great Social Media Conspiracy
Feature

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders
Feature

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy
Feature

James Cameron - Telling stories in new ways

Fiona Hanson/AP Images for SapientNitro.
Feature

Manchester Focus: What's happening with the city's leading advertising agencies?

Manchester Focus: What's happening with the city's leading advertising agencies?

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Guest Columnists

Guest Columnists