Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

Going global: How the Barclays Premier League is building a worldwide football fanbase through social

British football has never been more popular around the world and, with more and more clubs...

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Crowdfunding democracy - what the Greek crisis tells us about the new financial order

In the past few days we have seen how the media has been filled with endless stories about the...

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How to protect your brand against Facebook fakes and 'Like farming'

Virgin, Range Rover and Mercedes brands are just the latest in a long line of aspirational,...

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