Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com
This week recorded the eighth anniversary since video streaming website YouTube went live (yup, it is really eight years!) while it also... Read more
ITV has received more than 400 complaints about its coverage of the brutal murder of soldier Lee Rigby in Woolwich on Wednesday, which... Read more
In the run up to the Agency Leadership Assembly in London on Wednesday 29th May, Pearlfisher boss Karen Welman talks to The Drum about... Read more
Talking is fine but doing is better. And it’s a combination of the latter combined with listening to local retailers that will save... Read more
The recent drop in Tesco’s group profits puts them yet again in a pretty tight spot. Tesco UK managing director Chris Bush’s plans to... Read more
Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot... Read more
With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more
In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use... Read more
Last week an article appeared on eConsultancy that raised a few eyebrows. Or more specifically, mine. In a nutshell the piece argues that... Read more
Are brands using the smartphone to listen, as well as talk? Ilicco Elia, head of mobile at LBi and judge at this year’s Marketing on... Read more
Last week, subscription movie and TV streaming service LOVEFiLM premiered the pilot episode of its new series Vikings, produced by MGM... Read more
Jamie Matthews, CEO at Initials Marketing, takes a look at the claims made by Abercrombie & Fitch, the recent #FitchTheHomeless campaign,... Read more
Scott Braniff, investment director at Havas Media, looks at the winners and losers from the latest RAJAR radio listening figures ... Read more
Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more
Yesterday, Old Trafford said goodbye to a legend in the form of its manager Sir Alex Ferguson who oversaw his last match in charge of the... Read more
With the departure of Sir Alex Ferguson at the end of this season, Manchester United football club will lose their leader, their... Read more
Steven Power, product manager for ITV Player on mobile, discusses the increasing importance of mobile to ITV and explains what the... Read more
Few leaders in business know the theory and practice of PR better than Sir Richard Branson, who was given a rock star welcome by Adelaide... Read more
Spider Online MD John Campbell believes not enough is being done to give children from less privileged backgrounds real-life experience... Read more
BIMA D-Day is an annual initiative that promotes digital careers to thousands of young people across the UK. Andrew Henning, chair of... Read more
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