Gordon Young

About this blog...

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

Hyundai's controversial 'suicide' advert

Did Hyundai actually benefit from suicide ad criticism?

‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s... Read more

1 comment

Gordon Young - 14/05/2013

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The Drum 'would not exist' without Margaret Thatcher

Why The Drum would not have existed if it wasn’t for Margaret Thatcher

Opinion: Gordon Young

If it wasn’t for Margaret Thatcher the website you are currently looking at would not exist. The 40 odd people I can see as I write these... Read more

1 comment

Gordon Young - 09/04/2013

Media

Tales of alleged fraud, drugs and child rape: Why it’s vital we stop Alex Salmond’s Leveson law

Opinion: Gordon Young

I find Alex Salmond’s ambition to strengthen Scottish press regulation in the form of a ‘McLeveson’ law slighty surreal. Because in my... Read more

24 comments

Gordon Young - 17/12/2012

Media

The Leveson Report: a hefty tome, but little mention of the web

Could Leveson Inquiry Report hack off likes of Mail Online to extent they move base outside UK?

Opinion: Gordon Young

Talk about rearranging the deckchairs on the Titanic. After a frantic couple of weeks we are now apparently moving towards a new... Read more

1 comment

Gordon Young - 07/12/2012

Media

Why it's time for Sally Bercow to pay up as well as shut up after Lord McAlpine Twitter debacle

Opinion: Gordon Young

It could be the case with the most defendants in legal history. Lord McAlpine has 10,000 Twitter users in his sights, along with... Read more

4 comments

Gordon Young - 20/11/2012

Social Media

The Incredinburgh secret of city branding success

Opinion: Gordon Young

There are two main traits to city branding. It is always controversial. And after a brief 15 minutes of fame the new brand usually... Read more

7 comments

Gordon Young - 06/11/2012

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Is creative movements in the regions similar to ash dieback?

Why the creative sector in Scotland and the north of England is heading south

Opinion: Gordon Young

Scotland may occupy the Northern half of our realm, but there is a real sense that its creative industry has been heading south for quite... Read more

19 comments

Gordon Young - 01/11/2012

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Today is D Day as 60 digital agencies invade UK schools

Opinion: Gordon Young

Today is D Day. But forget deadlines or World War II heroics, in this instance the D stands for Digital. ... Read more

1 comment

Gordon Young - 10/10/2012

Digital

Adville v Techville: a question of collision or collusion

Opinion: Gordon Young

It was marketing's equivalent of the Large Hadron Collider. But rather than particles it was tech companies and traditional ad agencies... Read more

2 comments

Gordon Young - 26/09/2012

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Why did the Drum grasp the nettle on Prince Harry?

Opinion: Gordon Young

'Why did we publish the Prince Harry picture story?' is a question we have been asked a lot over the last 24 hours. A better question is,... Read more

31 comments

Gordon Young - 23/08/2012

Media

Gordon Young's leader: All change in the digital land grab

Opinion: Gordon Young

We may be in the depth of a downturn, but in the wake of a few recent acquisitions, including AKQA, I Spy and Fortune Cookie, London now... Read more

1 comment

Gordon Young - 21/08/2012

Digital

Gordon Young’s leader: could the internet supplant networks?

Opinion: Gordon Young

There’s not much to a bank, except its licence, computer systems and reputation... so said Martin Taylor, the former CEO of Barclays as... Read more

0 comments

Gordon Young - 09/07/2012

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Why Scottish creative industry needs more industry and less Government-funded Cava

Opinion: Gordon Young

The Drum has its DNA in the wind-swept, rugged and scrubby business environment of Scotland. With 10% of the UK population it is a tiny... Read more

2 comments

Gordon Young - 04/07/2012

Marketing

Why Alistair Darling's Better Together is not altogether original; remember Glen's, Hutchison, Robertson & Stepek?

Opinion: Gordon Young

Better Together is the new slogan designed to keep Scotland in the United Kingdom. But I suspect the line may have caused a short circuit... Read more

0 comments

Gordon Young - 26/06/2012

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