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What is the biggest challenge of search marketing in a multi-platform, multi-device environment?

What is the biggest challenge of search marketing in a multi-platform, multi-device environment?

The Drum catches up with a cross-section of those working in SEO and PPC to establish the key concerns for search marketing at the moment – from cross device tracking to responsive design. The first in The Drum's search marketing series, published... Read more

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UK - 20/03/2013
Digital
Performance focus: What is the next big thing for performance marketing in 2013? 7thingsmedia, affilinet, AffiliateTraction and others discuss

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David McDermott, performance director, 7thingsmedia ... Read more

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UK - 03/01/2013
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Performance focus: What opportunities does mobile offer performance marketers and should mobile tracking be integrated more?

Performance focus: What opportunities does mobile offer performance marketers and should mobile tracking be integrated more?

What opportunities does the growth in mobile present for performance marketers? ... Read more

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UK - 18/12/2012
Marketing
Performance focus: What role does social media play in performance? How will this change over the coming year?

Performance focus: What role does social media play in performance? How will this change over the coming year?

What part does social media play in a performance marketing context? How will this change in the coming year? How can advertisers drive sales directly from the channel? ... Read more

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UK - 17/12/2012
Marketing

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