Grant Sidwell, mobile director, Experian CheetahMail

As Mobile Director, Grant is responsible for overseeing all mobile activity executed for Experian CheetahMail clients. Grant works with clients in identifying and solving the unique challenges posed by mobile devices as well as helping guide robust mobile strategies across email, SMS, and other mobile marketing channels.

Prior to joining Experian CheetahMail, Grant earned his mobile stripes looking after UK business development for YOC AG, Europe's leading mobile technology and media company that lists Coca-Cola, News International and Deutsche Bank as its clients.

In the past Grant has also held positions at New York based Glam Media, as well as NASDAQ listed ValueClick- where he started as a graduate placement.

Before leaving his native South Africa, Grant achieved a first class degree in Marketing and Business Management from Bond University (Gold Coast, Australia), but lists; ‘working in his uncles' mobile phone retail shop every weekend’ as his single biggest career influence.