As the Data Analyst for Experian CheetahMail, Helen Taylor's areas of responsibility consists of conducting ad hoc projects, advanced segmentation and data assessment for a variety of clients, running industry benchmarking reports and developing industry analysis.

Prior to CheetahMail, Helen worked as a research analyst at BASES (Nielsen), forecasting sales for clients and as a data analyst with Abacus (Epsilon), conducting data mining and regression techniques. Helen has a BSC in Economics from Manchester University and a MSC in Econometrics and Economics from York.