Earlier today sports marketer Gary McCall argued that Lance Armstrong's brand is 'finished' after the cyclist decided to stop challenging...
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I woke up on Wednesday morning as I usually do, but this morning’s commute was going to be ever so slightly different than the others. I...
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This old stadium sponsorship chestnut is rearing its ugly head again. 119 years ago a football ground was built to accommodate a...
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It was strange, but so vivid. The juxtaposition, it seemed like a gap, a gap that was a decade wide.
...
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I’m looking forward to this Friday. I’m heading to see some rugby, Engage Super League rugby, to be exact. As we are made aware, Super...
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After dealing with going on my jollies and a very busy business period, I realised that I have been remiss with respect to blogging. So...
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Since Banana Kick, the company that employs me, specializes in sports and leisure marketing, I thought I’d cover the leisure side of...
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Here we go again. As I wrote a few months back, sponsors are certainly showing a lack of bottle when it comes to sponsoring athletes. ...
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I wanted to share this with you here on The Drum, it’s a blog from a colleague after he attended his first professional Netball game:
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The Olympic fervour is about to heat up as tickets go on sale for the 2012 Olympic Games in London. The questions that are kicking...
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This could easily be the best and the worst sponsorship in history. How can that happen you ask? Well let me tell you a little tale...
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As a Canadian you can imagine that I live and die by hockey – that’s hockey, not field hockey. And you’d be right, I love the game, I...
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This could be ‘game-changing’, in the most positive way possible. When I first moved to England and began to meet people in all walks of...
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Since I work for a Sports & Leisure marketing agency I thought I would cover the leisure side of things for a moment. I wasn’t asked to...
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Hello football commercial managers and football club marketers. Do you want to know how simple it is to activate on your commercial...
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Wow, just… Wow! Coming from across the pond we foreigners are still very aware of how the British media is like an uncontrollable...
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If I’m honest, I’m not certain where I stand when it comes to strikes. I think I get sold on the hyperbole each side presents in such...
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Sometimes it’s good to hear other opinions, even though this is ‘my’ opinion piece. I received this private note as a response to one of...
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Very recently I enjoyed one of my greatest sporting experiences to date. It was Scotland vs. Spain, a European Qualifier for Group X. I...
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I’ve had some involvement with cricket since I arrived here in the UK. In most cases it has been extremely positive however, I hear the...
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