Behind the headlines

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Behind the headlines

About this blog...

Cameron Clarke is The Drum's opinion editor. He oversees blogs, comment and news analysis pieces.

Pure and simples: why 'dropping the meerkats' is a great marketing stunt by Compare the Market

Opinion: Behind the headlines

The meerkats are one of the most popular advertising creations of all time. ... Read more

4 comments

Cameron Clarke - 28/01/2013

Advertising

The New York Post's haunting - and controversial - cover

New York Post subway photo row: a former editor remembers his own moral dilemma

Opinion: Behind the headlines

The New York Post this week sparked outrage by publishing a photograph of a man taken moments before his death. The paper’s cover,... Read more

0 comments

Cameron Clarke - 06/12/2012

Media

In the wake of Incredinburgh, what now for Gerry Farrell, The Leith Agency and Steve Cardownie?

Opinion: Behind the headlines

It is a saga so ridiculous that it has been lampooned on Channel 4 comedy show 8 Out of 10 Cats. ... Read more

7 comments

Cameron Clarke - 08/11/2012

Advertising

Could Manchester United deal be the reason for General Motors marketing boss’s departure?

Opinion: Behind the headlines

Joel Ewanick was the General Motors marketing chief who famously pulled the car giant out of Facebook advertising. Now he has been ousted... Read more

1 comment

Cameron Clarke - 31/07/2012

Marketing

Olympic torch relay: How the BBC is using mobile sim cards to broadcast one of its biggest ever events

Opinion: Behind the headlines

At last week’s Online Media Awards, I was lucky enough to get talking to Mark Coyle, the online editor of the BBC’s London 2012 coverage.... Read more

0 comments

Cameron Clarke - 25/06/2012

Media