The App Business

The App Business

About this blog...

The App Business are the full-service app specialists. We combine a unique understanding of audiences brands and technology to create business transforming apps. This blog will lift the lid on what you really need to know about the app business.

Apple event predictions: what was announced and how did we do?

Apple event predictions: what was announced and how did we do?

Opinion: The App Business

The new Apple iPad ... Read more

0 comments
Dan Joseph - 08/03/2012
Digital
Some very specific predictions for the Apple event tonight

Some very specific predictions for the Apple event tonight

Opinion: The App Business

There's the usual rumours and hyperbolae swirling around Apple's event tonight and The App Business couldn't resist adding our forecast... Read more

0 comments
Dan Joseph - 07/03/2012
Digital
Looking forward to ‘one more thing’

Looking forward to ‘one more thing’

Opinion: The App Business

At The App Business we’ve been briefly consumed by the Mobile World Congress and what the third iPad event will reveal. So we’ll focus on... Read more

0 comments
Dan Joseph - 06/03/2012
Digital

Apple's 'Blow Out' and a 'Welcome' from The App Business

Opinion: The App Business

Hello. Welcome to The App Business blog. As the name suggests, we’re in the business of creating apps and this blog intends to lift the... Read more

0 comments
- 31/01/2012
Digital
The Works

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
News

Viral Video Chart: Bizarre chiropractor ad beats Heineken and Old Spice to top spot

Star chiropractor Ryan Lee
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted
Feature

Collision debate – Is Techville eating Adland?

Collision debate – Is Techville eating Adland?
Knowledge Bank

Tribe fights for brands

Tribe fights for brands
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
News

70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser
Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website
Knowledge Bank

Tablet ads: context counts

Tablet ads: context counts
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Our Columns

Writer, Reader, Rascal

Writer, Reader, Rascal

Andrew Boulton

Smack My Pitch Up

Smack My Pitch Up

Andy Barr

Justin Pearse

Justin Pearse

Justin Pearse

Mergers and acquisitions

Mergers and acquisitions

Tony Walford

Letter from America

Letter from America

Noel Young

It's Lonely at the Top

It's Lonely at the Top

Richard Draycott

Charlotte Amos - Retail in Detail

Charlotte Amos - Retail in Detail

Charlotte Amos

View from the Ivory Tower

View from the Ivory Tower

Sarah Williams

Gordon Young

Gordon Young

Gordon Young

Rose Lewis

Rose Lewis

Rose Lewis

US election

US election

Awards Blog

Awards Blog

Craig McGill

Drum Banger

Drum Banger

Consultancy Matters

Consultancy Matters

Marie Myles & Debbie Oates

Duncan Parry

Duncan Parry

Duncan Parry

Guest Columnists

Guest Columnists

The Viral Video Blog

The Viral Video Blog

Mel Peck