The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered... Read more
London search marketing agency I Spy Marketing has released its findings from a report focusing on the success of online sales by fashion retail brands. Having commissioned OnePoll, 500 online shoppers were surveyed in February 2012 to answer... Read more
In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. Here we’re asking:
... Read more
From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more
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