4Ps Marketing

4Ps Marketing

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Agency / Marketing Services

4Ps Marketing : Related Articles

Performance marketing: the role of technology in its future growth and development

Performance marketing: the role of technology in its future growth and development

As part of The Drum's recent Performance supplement, sponsored by Affiliate Window, a cross-section of agencies and affiliate networks discussed issues facing the industry. One of the questions concerned the role of technology, which has played a... Read more

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UK - 20/02/2013
Digital
Performance marketing: how can the value of the performance industry be communicated to clients?

Performance marketing: how can the value of the performance industry be communicated to clients?

The Internet Advertising Bureau (IAB) report into the value of performance marketing, published in January, highlighted for the first time the previously hidden value of performance based marketing channels. ... Read more

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UK - 18/02/2013
Digital
Search marketing: How does the Google Disavow tool work? What does it mean for digital marketers?

Search marketing: How does the Google Disavow tool work? What does it mean for digital marketers?

Dan Robins, head of search, Carat ... Read more

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UK - 20/12/2012
Digital
Search marketing focus: What is the single biggest development in search marketing at the moment?

Search marketing focus: What is the single biggest development in search marketing at the moment?

What is the single biggest development in search marketing at the moment? ... Read more

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UK - 19/12/2012
Digital

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