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The Customer Behind The Data

Google Server

05 Oct 2016

5 min read
As marketing moves towards a data-driven future, a joined-up approach is the only option
Opinion

29 Apr 2016

3 min read
Despite all the technology, marketers are still struggling to get to know their customers
Opinion

23 Mar 2016

4 min read
Dealing with the deluge: how organisations are humanising their data strategy
Opinion

23 Feb 2016

3 min read
Identity, intelligence and interactions – the three key ingredients for best practice digital...
Opinion

04 Sep 2015

5 min read
Understanding the modern digital landscape – the DMP
Opinion

27 Aug 2015

5 min read
Getting to grips with DSPs
Opinion

23 Jun 2015

6 min read
Overcoming the single customer view challenges
Opinion

23 Apr 2015

4 min read
Showrooming – how brands can look to bridge the online / offline gap
Opinion

05 Mar 2015

6 min read
Personalisation – four steps to put the customer at the centre of marketing
Opinion

12 Jun 2013

4 min read
Census trends: the latest insight into the population
Opinion

30 Apr 2013

3 min read
Social sharing – informing cross-channel advertising
Opinion

05 Apr 2013

5 min read
The state of retail: evolution and success
Opinion

28 Mar 2013

5 min read
Getting Armchair Travellers out of their seats
Opinion

19 Feb 2013

8 min read
Living in the digital age: the three emerging behavioural types
Opinion

13 Dec 2012

7 min read
Define your big data strategy with these key steps
Opinion

29 Nov 2012

4 min read
Are your customers hot or not? Channel sharing and customer preferences
Opinion

20 Sep 2012

4 min read
Is Big Data the new CRM?
Opinion

10 May 2012

4 min read
The channel-savvy consumer: Why brands must evolve or risk losing customers
Opinion

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