Joseph Liu is a brand consultant, career consultant, and speaker. As founder of ILUMITY Coaching, he specialises in helping professionals and business owners develop their brands and relaunch themselves during times of transition in their careers, organisations, and lives. In his work, he leverages 10 years of international brand management & marketing experience on brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs. Joseph has been a featured speaker at TEDx and MarketingWeek Live. He was awarded his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.