Morrisons has announced that it has signed a brand endorsement partnership with well-known TV duo Ant and Dec which has also seen the supermarket become the sponsor ITV shows Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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Bed retailer Dreams has secured sponsorship of Channel 5’s new series of Celebrity Big Brother, which kicks off tomorrow (3 January).
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Canadian Tourism has signed an exclusive sponsorship deal with £100,000 for the Michael Bublé Christmas show with Bauer Media.
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International - 20/12/2012
Ingredients specialists Very Lazy has been announced as the sponsor of the new series of the ITV show Dinner Date.
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Cathedral City’s Mature Lighter brand has confirmed it is once again to assume the title sponsor role for England Netball’s Fast Net Grand Prix.
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Viking River Cruises has been announced as the sponsor of ITV1’s Mystery Drama package, in a deal negotiated by ITV Commercial and SPP Media.
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Paramount Pictures and media agency MEC have negotiated a deal to promote Paramount’s upcoming Tom Cruise blockbuster, Jack Reacher, on Channel 5.
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Caledonia Best, the ale from Tennent Caledonian, has been unveiled as the official beer of Scottish Rugby.
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Mobile telecoms firm HTC has been named as the exclusive phone supplier of the UEFA Champions League and UEFA Europa League.
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Formula One’s Bernie Ecclestone has revealed the motorsport is currently negotiating multi-million pound sponsorship deals with a vodka brand, to become the official spirit of F1, and a mobile operator.
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ITV has struck a multiplatform sponsorship deal with Continental Tyres for Dancing on Ice and its 2013 coverage of the England football team.
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On this date 20 years ago, test engineer Neil Papworth sent the words ‘Merry Christmas’ from his... Read more
Rangers FC are believed to be in negotiations with Sports Direct and Newcastle United FC owner Mike Ashley over the rights to rename Ibrox Stadium.
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The headquarters of the Glasgow 2014 Commonwealth Games saw protesters occupying part of the facility as they complained over IT firm Atos being an official sponsor and partner of the Games.
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Emirates has agreed to extend its sponsorship of Arsenal by a further five years in a deal that will net the Premier League club £150m.
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To celebrate the sponsorship of Coronation Street by comparethemarket, Aleksandr Orlov has created a meerkat band.
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Canon is set to sponsor four International Figure Skating Championships, the company has announced, and is set to provide products, technologies and services for each event.
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To support its sponsorship of ITV London Weekday Weather, Virgin Holidays has worked with M&C Saatchi to create a series of idents.
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