The Rugby Football League (RFL) has unveiled Tetley’s as the new title sponsor of the Challenge Cup, with the brand also to before official beer of Super League for the next two seasons.
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Shine 360°, the Shine Group division responsible for the global management and commercialisation of the company’s non-broadcast rights, has announced an off-air partnership between Channel 4 series One Born Every Minute and baby retailer... Read more
English rugby club, Gloucester Rugby, and timber and building supplier, Jewson, have announced that they will end their long-running sponsorship deal at the end of the 2012-13 season.
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American newspaper The Atlantic has issued an apology for an ad for the Church of Scientology which appeared on its website.
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International - 15/01/2013
Carlsberg has signed a three year contract to become the official beer partner of the Barclays Premier League.
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Motoring.co.uk and honestjohn.co.uk have partnered in a bid to provide manufacturers the opportunity to capture the thousands of in-market new car buyers visiting honestjohn.co.uk.
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Orange has unveiled an ad, created by French agency Marcel, to promote the brand’s sponsorship of the African Cup of Nations.
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International - 11/01/2013
Topps Tiles, the tile and flooring retailer, has revealed it will be the new sponsor of ITV Daybreak's national weather forecast programme.
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Celtic Football Club has today announced that Magners will become the shirt sponsor of Celtic from the start of the 2013/14 season.
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Brighton Fashion Week 2013 has appointed Cult PR to help with national PR and sponsorship, as the event relaunches and rebrands.
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Nestlé’s Nescafé Original has signed an exclusive six-month sponsorship deal with Bauer Media and its Magic 105.4 and Key 103’s breakfast shows.
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ITV Commercial has announced that Domino’s Pizza has become the sponsor of ITV1’s new Saturday night peak time show, Splash! with Tom Daley.
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Morrisons has announced that it has signed a brand endorsement partnership with well-known TV duo Ant and Dec which has also seen the supermarket become the sponsor ITV shows Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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Bed retailer Dreams has secured sponsorship of Channel 5’s new series of Celebrity Big Brother, which kicks off tomorrow (3 January).
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Canadian Tourism has signed an exclusive sponsorship deal with £100,000 for the Michael Bublé Christmas show with Bauer Media.
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International - 20/12/2012
Ingredients specialists Very Lazy has been announced as the sponsor of the new series of the ITV show Dinner Date.
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Cathedral City’s Mature Lighter brand has confirmed it is once again to assume the title sponsor role for England Netball’s Fast Net Grand Prix.
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Viking River Cruises has been announced as the sponsor of ITV1’s Mystery Drama package, in a deal negotiated by ITV Commercial and SPP Media.
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