British Airways is joining forced with Magic 105.4 to promote its ‘80s Gig in the Sky’ flight, featuring Bananarama, Kim Wilde, Go West and Spandau Ballet’s Tony Hadley, in aid of Red Nose Day.
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UPS has announced that it is extending its foray into motorsports by announcing a multi-year sponsorship of Scuderia Ferrari.
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Arla Foods has been announced as the sponsor of new ITV cooking show Food. Glorious. Food., with sponsorship idents to be produced by CHI.
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Sky Movies has been announced as the sponsor of Smooth Radio’s weekly film show, Smooth Radio at the Movies, in a deal set to begin tomorrow.
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Direct Line has partnered with the Telegraph Media Group (TMG) to launch a new Property Club, in a deal brokered by MediaCom.
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Agencies looking to boost their business profile in the year ahead are being invited to attend a live webinar being hosted by The Drum’s former editor Richard Draycott, who will offer insights in how editorial teams work, how they make their news... Read more
DC Thomson magazine The People’s Friend has been announced as the new sponsor of afternoons on ITV3 in a deal negotiated by ITV Commercial and SPP Media.
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Microsoft Chairman Bill Gates did his first-ever Ask Me Anything (AMA) on Reddit at 10.45a.m. Eastern US time today. Ans he even prepared this video to kick it off.
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United States - 12/02/2013
ScottishPower is to become an Official Partner of Scottish Cycling after announcing a six-figure investment in the governing body for cycling in Scotland.
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The RFL has announced the appointment of Kingstone Press Cider as sponsor of the Championship and Championship One competitions for the next two seasons.
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evian and BADOIT have been announced as the official bottled waters of the EE British Academy Film Awards, with the promotion to include bespoke BAFTA Mocktails, a Twitter party, Live young film celebrations and a VIP ticket giveaway.
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Provident Financial has revealed the new artwork and signage for its sponsorship of the Rugby League club the Bradford Bulls, designed by its retained brand and creative agency BJL.
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Yorkshire & Humber - 04/02/2013
Twitter is fast becoming a discovery channel for TV and a creative canvas for advertisers, according to the social network’s UK director Bruce Daisley.
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Ocado is now the sponsor of Jamie Oliver’s new online food channel, FoodTube.
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Unilever’s VO5 Extreme Style has today announced the renewal of its partnership with Bauer Media, to promote FHM’s campaign to discover the ‘100 Sexiest Women in the World’.
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Home appliance brand Beko is to work with integrated communications agency Mercieca Ltd to promote its newly announced role as ‘Official Supporter of the FA Cup’.
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Manchester United has become the worlds' most valuable sports team with a tag of more than $3 billion , Forbes magazine reports today
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Super League has announced that Heinz BIG Soup has extended its partnership for the 2013 season, which will see the brand receive matchday perimeter advertising hoardings.
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