UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the Internet Advertising Bureau (IAB) and PwC.
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NOW: Pensions has been revealed as the principal partner of Great Britain and England men’s hockey, as part of a four year sponsorship deal.
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Manchester Arena has selected specialist sponsorship agency PHAR Partnerships to help secure a new long-term Naming Rights Partner for the venue.
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The Wensleydale Creamery has today announced that it will become the official partner of Yorkshire County Cricket Club until 2016.
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Yorkshire & Humber - 04/04/2013
Current Sunderland shirt sponsor, Invest in Africa, has confirmed to The Drum it is reviewing its £20m a season sponsorship deal with the club.
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Viking River Cruises has pulled its sponsorship from ITV’s murder mystery series Broadchurch, due to ‘sensitivities around the content of the episode’.
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Ferrero confectionary brand tic tac has unveiled a new fruity pack, festival, in time for summer, containing lime, orange, cherry and passion fruit flavoured sweets.
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MasterCard is today unveiling an advertising campaign, created by McCann London, to promote its 17th season of sponsorship of The UEFA Champions League.
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Global Radio’s Heart has announced a new multi-platform partnership with Britvic’s J2O, which will see the brand sponsor weekend shows.
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Cat food brand Felix has today been announced as the official pet food partner for ITV’s Britain’s Got Talent, in a deal brokered by Mindshare UK.
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Zugo’s Deli Café has been revealed as the sponsor of ITV2’s s Telly Worth Talking About package, in a deal negotiated by ITV Commercial and MediaCom Beyond Advertising.
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Back in the top spot as the world's No 1 golfer, Tiger Woods and sponsor Nike have shocked some fans with a new ad saying, "Winning takes care of everything."
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United States - 27/03/2013
Samsung has announced that it has teamed with of five-a-side football facilities, Goals Soccer Centres, in order to help launch the ‘Free Kicks for Kids’ initiative.
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Amigos, the tequila flavoured beer, has been announced as the sponsor of ITV2’s new prime time series, Plebs.
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Unilever has announced that its Simple Spotless Skin brand is set to sponsor ‘The You Generation’ channel on YouTube, a global online audition channel which is launching today.
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Goals Soccer Centres has announced that it will become the headline sponsor of the Asian Football Awards 2013 (AFA) and tournament host of the inaugural AFA Fives tournament.
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Ethical water brand Belu has joined forces with former-pop star and WaterAid ambassador Rachel Stevens for this year’s World Water Day, in order to raise funds for the charity’s clean water projects in the world’s poorest communities.
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It has been revealed that Transitions Optical is to become the sponsor of ITV’s upcoming travel-based factual programming.
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