Häagen-Dazs has been confirmed as the headline sponsor of open air cinema brand The Luna Cinema, in a deal negotiated by UM London.
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From today, Kellogg’s Mini Max will support children’s channel Boomerang’s weekday breakfast shows to help kids ‘bring on school!’.
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Liverpool FC is being linked with Qatari telecoms firm Ooredoo in a £20m sponsorship deal which would see the Middle Eastern firm supplant Standard Chartered Bank as holders of the football clubs shirt sponsorship rights.
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Maximuscle has been announced as the official sports nutrition supplier for the 2013 British & Irish Lions Tour to Australia.
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International - 28/04/2013
Bauer Media’s weekly glossy magazine Grazia, has announced that Blackberry has come on board as the sponsor of Fashfactor 2013, its fashion talent search.
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Pedigree has been announced as the sponsor of new ITV show Paul O’Grady: For The Love of Dogs, which is set to air from 9 May.
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Foster’s has unveiled a new set of branded programme idents as part of the brand’s sponsorship of more than 100 hours of original comedy on Channel 4 this year.
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Deuchars IPA has announced a three-year renewal of its partnership with the Edinburgh Fringe Festival.
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Insurance brand MORE TH>N has announced a four month on-air and online advertising campaign with Bauer Media set to run across the Magic 105.4, Wave 105, Clyde 1 and Forth One stations.
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Adidas, an official sponsor of the Boston Marathon, has launched a T-shirt to support Bostonians affected by the bombings which took place on Monday.
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Life and pensions company Aegon UK has released its latest brand-building campaign to coincide with Sky’s Aegon GB Fed Cup Team coverage this weekend.
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Tetley’s new premium black tea brand Estate Selection has been named as the sponsor of ITV1’s new Saturday morning programme, Saturday Farm which debuts this weekend (20 April).
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ScottishPower has been announced as the sponsor of the Fort William Mountain Bike World Cup, the first downhill stage of the 2013 UCI Mountain Bike World Cup series which goes on to visit Italy, Andorra, Canada, Norway and Austria.
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Respect MP George Galloway is continuing his campaign of disrespect toward Margaret Thatcher by launching a bitter tirade against the former PM in the media.
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New entertainment channel TLC has announced the signing of Superdrug as exclusive channel partner under a seven-figure deal.
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British Athletics has announced the appointment of Sainsbury’s as a title sponsor for its July event, now named the Sainsbury’s Summer Series.
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Rangers’ sponsors Tennent’s confirmed it made an official complaint against Charles Green over his recent racist remarks, as the Rangers board pulled Green in for an emergency meeting yesterday.
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AOL UK has relaunched its dedicated parenting website Parentdish with Comfort as its official advertising partner.
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