SodaStream has been announced as the sponsor of the American Pavilion at this year’s Cannes Film Festival, superseding Coca-Cola’s long-standing sponsorship.
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Global Radio’s Xfm has announced the launch of an eight-month partnership with Ford, which will see Ford SYNC, its new in-car entertainment system, sponsor the station’s Xfm Presents series of live music events.
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The combined value of Barclays Premier League clubs’ kit supply contracts has recorded a 32 per cent increase on 2011/12 to hit £117.3m – a new record high.
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Premier Sports has selected TV and sales sponsorship specialist Media 15 to handle airtime sales and sponsorship for this autumn’s forthcoming Rugby League World Cup.
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Facebook’s Mark Zuckerberg has lost two of his major financial backers for his Fwd.US project, which is pushing for immigration reform in the US, after it bankrolled adverts in the home states of a number of Senators who support the campaign,... Read more
United States - 12/05/2013
The Big Lottery Fund (BIG), as part of its commitment to help charity Go ON UK, has announced an investment of £15m to build the digital skills that people and organisations across the UK need.
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Coca-Cola is making the most of summer! The brand has enlisted more than 200 partners for its "Open for Summer" campaign - the most ever - and about the same as last year's Olympics push.
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United States - 10/05/2013
The government has today announced plans to change its advertising rules, which will see the introduction of an "exclusivity" guideline, allowing a single brand to be a partner or sponsor of departmental campaigns such as Change4Life.
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Upmarket supermarket chain Waitrose has announced a one year extension to its sponsorship of Reading FC, pairing both partners up till the end of the 2014/15 season at least.
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Manchester United’s star striker has disowned his own club on Twitter, Read more
Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board.
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Arsenal has signed a £150m contract with Puma, which will see the sports brand replace Nike as the sponsors of the team kit.
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Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK.
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Mobile communications company Truphone has been announced as the official mobile telecommunication provider to Caterham F1 Team.
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International - 08/05/2013
Tabasco has partnered with Scripps Networks Interactive’s Food Network UK for a sponsorship deal, which will see the hot pepper sauce brand promoted during peak-time programmes.
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Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content opportunities.
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One of the world's best-known railway stations - New York's venerable Grand Central Terminal - got something new this weekend : a life-size doll's house.
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United States - 07/05/2013
Australia's Next Top Model has its sponsors for its new series confirmed.
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