Lager brand Stella Artois is launching a dedicated bursary scheme in association with Picturehouse Cinemas to support a series of industry events over the next six months.
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Automotive brand Jaguar has signed as the third partner of David Lloyd Leisure (DLL) as part of its brand partnership programme.
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Hotel brand Best Western has announced a five month deal with Dave to sponsor the characters of its comedy and lifestyle shows.
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We may be in the digital age, but Cold Calling potential clients still works, but still remains one of the hardest sales approaches.
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The retail team at Leeds-based agency Intermarketing has completed a major window installation... Read more
The Super League, Rugby League’s flagship competition, is looking for a new title sponsor from the 2013 season onwards.
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The Atlantic is becoming an increasingly narrow pond. Chevrolet, the great name in American cars , is to be Manchester United's shirt sponsor, starting with the season 2014-15.
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International - 30/07/2012
General Motors has signed a seven-year sponsorship deal with Premiership team Manchester United, which sees the Club's shirt sponsor changing to Chevrolet at the beginning of the 2014/2015 season.
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Specialist bank and asset manager Investec has named England Rest cricketer Stuart Broad as its brand ambassador where he will work as figurehead for Investec’s cricket activity.
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Actegy Health is releasing REVITIVE®, a device specially designed to improve leg health and help alleviate the symptoms of poor circulation, with a £3 million UK launch supported by a television campaign starring Sir Steve Redgrave. Created by The... Read more
Official Olympic sponsor Adidas is continuing to dominate social networking sites ahead of tonight’s opening ceremony according to the London 2012 Social Scoreboard.
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Appliances brand Haier has announced a two year sponsorship of the Science Museum.
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In light of the pedantic Olympics rules and regulations laid out by LOCOG, The Drum unofficially... Read more
The attempts by LOCOG to protect Olympic sponsors with a clampdown on advertising has led to an increase in visits to the websites of rivals Pepsi and Nike, Experian has found, while Yesgifts has unveiled an interactive infographic looking at some... Read more
It has been revealed that JCDecaux has been asked by LOCOG to remove its latest billboard ad, which went up yesterday.
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Canon Europe has announced that it has renewed it three year sponsorship deal with WWF.
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Sandown Park Racecourse has signed a sponsorship deal with nationwide bar chain The Slug and Lettuce ahead of its Music Night on 9 August starring Jessie J. The deal sees The Slug and Lettuce take naming rights to the whole day, along with race... Read more
Old Jamaica has announced it will be the official soft drinks sponsor of the Respect Jamaica 50 festival this summer. The high profile event, which marks 50 years of Jamaican independence, will showcase a wide range of Jamaican music, film and... Read more
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