Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

A close-up photograph of a page in the dictionary focuses on the word 'pseudonym'

New

5 min read
When it comes to SEO in 2024, linguisic nuance is key
The Drum Network
A boat on a stormy sea

4 days ago

4 min read
Navigating the seas of social media: What’s your strategy for agency growth?
The Drum Network
Cécred OOH

10 Apr 2024

6 min read
Beyoncé’s Cécred hair care brand gives creators a chance to shine in its first campaig...
Beyonce
andie macdowell in loreal paris' ad campaign

09 Apr 2024

6 min read
Jane Fonda, Eva Longoria, Kate Winslet & other stars embrace failure with L’Oréal Paris
L'Oreal
Image of woman's face embedded in data

08 Apr 2024

9 min read
Proposed US federal privacy bill, which would limit ad targeting, ‘has legs’
Data & Privacy
Gary Barlow remixed on TikTok

08 Apr 2024

9 min read
Tik-Talks: Will Gary Barlow Take That ‘very nice’ lesson in social etiquette?
Opinion
Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

Sponsored

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
Promoted
whatsapp campaign

03 Apr 2024

4 min read
Short film reveals how a family torn apart by Syrian war stayed connected on WhatsApp
WhatsApp
Figurines in a shop window covered with discount stickers in different colours

03 Apr 2024

5 min read
Livestream shopping is huge in APAC, but is it ready to take the world by storm?
live streaming

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024