Facebook is reportedly close to $1bn (£650m) deal to purchase Waze, an Isreali sat-nav company which uses satellite signals from members’ smartphones to generate maps and traffic data, which it then shares with other users, offering real-time... Read more
Students from Humboldt State University have created a map of racism and homophobia in America after analysing 150,000 tweets containing hate words sent between June 2012-April 2013.
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United States - 11/05/2013
A new law has come into effect in South Australia imposing jail terms on anyone filming or distributing humiliating or degrading images an posting them online.
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News International has promoted Liz Perkins to the newly created role of regional sales director as it looks to further align its target markets and drive a “platform agnostic” ad strategy.
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Social networking site Bebo is said to have filed a voluntary petition for Chapter 11 Bankruptcy in California, following a continual battle between shareholders.
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International - 10/05/2013
Almost half (48 per cent) of social media users discussing Sir Alex Ferguson’s retirement from Manchester United are pleased with the news that David Moyes will take up the mantle as United’s new manager.
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Over half (55 per cent) of under 35s use social media to share experiences about bad customer service, compared to 35 per cent of all ages, a survey commissioned by online customer helpdesk Sirportly has found.
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Nearly half of all Brits (41 per cent) are confused by the obsession with the Kardashians according to research from price comparison website Confused.com.
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Vodafone McLaren Mercedes has introduced a new @McLarenF1 Twitter handle as part of its digital engagement strategy.
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International - 10/05/2013
Football news provider Goal has published its analysis of the global reaction to the appointment of David Moyes as Manchester United manager following the resignation of Sir Alex Ferguson.
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International - 10/05/2013
As predicted earlier this year, YouTube has announced in a blog that it will launch a pilot program for subscription channels, which will start at $0.99 a month, with 53 announced so far.
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International - 10/05/2013
Sir Alex Ferguson’s shock decision to retire catapulted him to the top global trending topic on social media within eight minutes of the announcement, generating 6m tweets within 24 hours, according to Twitter.
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Manchester United’s star striker has disowned his own club on Twitter, Read more
Metropolitan Adelaide now has Wifi services across its entire tram network, bringing coverage on the city’s transit services to 95%
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A report by Optus Business has concluded that only 8% of customers prefer to engage with businesses via social media.
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Interview by Stephen Lepitak
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The Manchester United Facebook page accidentally published an announcement confirming the appointment of David Moyes as United's new manager on Thursday afternoon before his current club, Everton, had informed its own fans of his departure.
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This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children... Read more
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