The Drum takes a look at all the problems search engine giant Google has faced in February.It may have risen to become the second most valuable brand in the world, behind Wal-Mart, although Microsoft has since bounced back when named the most... Read more
Embedding social media in your company culture is way forward says STA Travel marketing boss, Celia ProntoDuring the recent judging session for the Drum Marketing Awards Celia Pronto, director of marketing at STA Travel, took the time to speak to... Read more
Alastair Campbell, Tony Blair’s former director of communications has described the Conservative ad campaign featuring David Cameron as ‘old fashioned’ and highlighted the role of social media. In a piece in The Times, the former... Read more
Tory leader to continue his crusade into the use of children in advertising and as online social networking mini brand ambassadors.As a an added deterrent Cameron also announced that any future Tory administration would withdraw all Government... Read more
It’s the New Year, which means it is time to dish out The Drum’s New Year’s Honours. So, which marketing services agencies have grabbed The Drum editorial team’s attention over the last gruelling 12 months?THE NORTH... Read more
Before employment startsThe use of social networking sites to vet individuals as part of the recruitment process is increasing. Recent statistics suggest 45% of recruiters search the internet for candidates’ personal profiles. Checking a... Read more
D8 Digital has appointed Annie Boyd, founder of dating and events company The Beluga Club, to the newly-created role of head of social media.The 33 year old previously ran her own online dating and events company, The Beluga Club, and is the first... Read more
The South West Regional Development Agency (RDA) is to launch an integrated marketing campaign to ensure the South West is at the top of people’s wishlists when planning their holidays.Running until early April, the campaign, which was... Read more
SeaFrance has appointed Noize to handle its social media account after the digital PR agency set up a successful Facebook page which married booking information, travel tips and offers.This saw a steady increase in social media mentions for the... Read more
Help us throw a series of dinner parties around the UK to raise money for charity...Well, unfortunately, we can’t help with the guest list, but we can help with the party... In an attempt to help raise money for the Haiti Earthquake Appeal,... Read more
Social marketing could become the subject of TV's next big reality hit TV programme. Do you want to be part of it?Production company Films of Record is looking for Britain’s best advertising executives for a new series where ad agencies... Read more
Creativity and social media are what makes the world go round ... or so it would seem these days. So, The Drum has signed up two new blogs to cover these critical areas.First up we have Leeds-based freelance creative duo Barrie & Tim, who have... Read more
Codeworks has issued a £3.2m tender as it looks to create a new digital framework through One North East. Codeworks, a centre for digital innovation based in North East England, has instructed One North East, the regional development agency,... Read more
Yorkshire hairdressing group Westrow is giving away £20,000 worth of haircuts as part of an in-salon and online campaign to celebrate 25 years in business.Westrow will give 400 free haircuts in the run up to Valentine's Day on February 14... Read more
Santander aims to raise awareness of its brand in the UK with a problem solving mobile and online game.The Spanish bank started rebranding Abbey and Bradford & Bingley branches as Santander last week, and it has already launched an advertising... Read more
ITV has commissioned Storm Ideas to handle its Twitter and Facebook extensions for Dancing on Ice in January.The Edinburgh-agency will look to allow users of both social networking services to overlay images depicting their favourite celebrity... Read more
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