Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film.
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TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
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The latest campaign for Barossa Wine, featuring a gritty video set to Nick Cave’s Red Right Hand has debuted to considerable social media buzz, with many observers praising the tone and attitude of the campaign.
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Privacy concerns and irritation with social media marketing has led Facebook use in the UK to drop by nine per cent year-on-year, according to a YouGov SixthSense report.
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VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
LinkedIn has conducted a spring clear out of its labyrinthine navigation system in order to streamline the experience for users.
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International - 23/05/2013
Twitter has introduced a series of new charts to reflect current trends as part of its #music service roll out for the web.
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Friends Reunited has apologised for a tweet sent yesterday in the aftermath of the Woolwich attack.
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A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone.
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Twitter has announced the introduction of a ‘two factor authentication’ system involving account verification via a mobile phone in order to halt a wave of hacking attacks on the service.
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International - 23/05/2013
Video game Battlefield has been named the top Social Brand in the annual Social Brands 100 report.
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Sydney’s MercerBell agency has developed a creative campaign aimed at catching the attention of the notoriously finance-savvy Generation Y demographic for clients BT Financial Group.
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A report into social media use across Australia has found “major changes” in the way social media is used in the country, with increased tablet device uptake having an impact on habits and engagement.
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CHE Proximity Melbourne has won the tender for the lucrative and high profile 2015 Cricket World Cup.
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Adelaide’s Hughes PR has launched an awareness campaign on behalf of Arthritis SA, the not for profit organisation promoting awareness of the challenges facing people with arthritis.
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Melbourne’s Naked Communications have secured Pacific Brands’ Hush Puppies and Clarks footwear account, following a competitive three-way pitch.
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A woman who boasted on Twitter that she’d hit a cyclist with her car has apologised after being suspended from work as a result.
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Friends Reunited is facing a social media disaster after tweeting a picture of Woolwich with the like ‘Woolwich, in quieter times…long before alleged shootings and beheadings of today…’
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