Dean Lovett, CEO, McCann Central: As marketing departments contract, agencies are being hit as clients move away from managing multiple suppliers, opting instead for integrated services from one agency – often a bigger player – not at risk of... Read more
East Midlands - 28/05/2013
PR guru Max Clifford is due to appear in court later this morning after being charged with 11 alleged indecent assaults committed between 1966 and 1985.
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2012 was a significant year for Samsung, with the South Korean electronics giant’s brand value soaring as its sponsorship of the London Olympic Games was bolstered by an array of new products and campaigns across all of its lines.
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JWT Melbourne has launched a campaign aimed at “reconnecting” Australians with Vegemite, highlighting alternative ways of consuming the black gold, beyond spreading it on toast.
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Richard Parker, head of strategy at content marketing agency Edge, has said that brands are overlooking the importance of creating valuable content in favour of acquiring clout from established social media.
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The Scottish Catholic Church’s director of communications has claimed that Scotland is “a hostile environment” for Catholics having received over 1,000 emails after his call for the sacking of former Scottish Football Association head of referee... Read more
The Guardian has launched its Australian edition this morning, bringing one of the digital world’s most successful titles a dedicated Australian editorial package.
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A bill passed this week by the Turkish Parliament will halt all advertising and promotion of alcohol-related products and ban retail alcohol sales between 10 p.m. and 6 a.m.
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BBC Scotland is searching for a referendum editor to head up a new £5m unit which will produce a series of documentaries and debates in the run up to the independence vote, according the The Herald.
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McDonald's CEO Don Thompson found himself on the grill after a nine-year-old girl accused the burger giant of trying to "trick kids into eating food that isn't good for them."
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North America - 24/05/2013
Here it is . . . the world’s largest Lego model of all time : a 1:1 scale replica of an X-Wing, the fictional starfighter from the original Star Wars trilogy. It is made up of 5,335,200 Lego bricks and took 32 Lego master builders 17,336 hours ... Read more
United States - 24/05/2013
The Chartered Institute of Public Relations (CIPR) has today announced that Stephen Waddington, European digital and social media director at Ketchum, as President elect.
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Dean Lovett, CEO, McCann Central: Digital integration and lower costs. Midlands agencies are investing heavily in digital, making it an integral part of their offering. It’s now a compelling reason for clients to leave London; a wealth of agencies... Read more
East Midlands - 24/05/2013
Luxury yacht manufacturer Sunseeker International has employed McCann PR Birmingham to its international account.
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The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
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Kenyon Fraser has today announced that it has merged with Concept PR and digital agency Edian.
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The ‘Football For Friendship’ scheme, which will see the world’s first ever International Children’s Forum for sport, fronted and hosted by former World Cup winner Franz Beckenbauer on Saturday, has appointed the Logistik Group to handle PR... Read more
Australia has beaten out global tourism rivals Italy, New Zealand, South Africa and the United States to be named the “Best Country in the World” by readers of UK's luxury travel magazine, Ultratravel, the Federal Government has announced.
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