KidsCan, the Salford University-based children’s cancer research charity, has announced the appointment of Rumpus PR to handle its national and regional consumer PR.
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Melbourne marketing Professor Mark Ritson has published a withering assessment of the South Australia brand rollout, concluding that to ensure brand success, executives should “do the exact opposite” of those behind the maligned launch.
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International - 01/05/2013
Scottish actor Ewan McGregor, internationally renowned equally for his gritty arthouse roles as well as playing Jedi Knight Obi Wan Kenobi in the Star Wars prequels, has become a brand ambassador for LG Electronics Australia and New Zealand.
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International - 01/05/2013
European discount retailer MandM Direct has undergone an intensive process to redefine and refresh its brand proposition, resulting in a relaunch of the brand this week.
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Russian billionaire Alisher Usmanov, who made a ten-times return from his investment in Facebook , has revealed he recently spent $100 million buying Apple shares.
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International - 01/05/2013
There were gasps all round yesterday when BlackBerry CEO Thorsten Heins suggested that tablet computers could be on the way out.
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International - 01/05/2013
Hughes PR has announced via Twitter (@Hughes_PR) that it has recruited Lyndal Redman as its new Digital Video Production Manager.
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International - 30/04/2013
The Hallway has taken the lead creative role on an “emotive” creative campaign for the Sunshine coast built around anxieties surrounding the “always on" culture.
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International - 30/04/2013
English gin distiller Hayman's has appointed Exact PR to promote its 150th anniversary celebrations and raise its profile in the consumer, trade and regional press.
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Cycling hero Bradley Wiggins has moved to rebuff fellow Olympic stars who have ‘cashed in’ on their fame through stints on TV shows such as Strictly Come Dancing or product promotion.
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The Australia Trade Commission has announced that it has prepared a free online presentation for exporters who want to learn more about business prospects in Malaysia, set to join the world’s developed economies by 2020.
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International - 30/04/2013
GTI Tourism and Circul8 have collaborated on an integrated marketing campaign to attract winter visitors to the UNESCO World-Heritage listed Lord Howe Island.
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International - 29/04/2013
The South Australian Farmers Federation is to undergo a rebrand, relaunch and restructuring after its members voted to disband the 123-year-old organisation.
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International - 29/04/2013
The University of South Australia has announced that Sir Richard Branson, founder and supremo of the Virgin Group, is to give an address at the University of South Australia,
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International - 29/04/2013
In one of the biggest advertising upsets of the year Procter & Gamble is moving the global men's Gillette grooming account to Grey Global Group.
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International - 29/04/2013
Italian footwear brand Asolo has announced the appointment of Karol Marketing Group to undertake PR activity for the brand across the UK.
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Barclays, official sponsor of the Premier League, has unveiled My Player Twin: a website that uses facial recognition technology to help football fans find their Barclays Premier League footballer twin.
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Eurostar and Waitrose have joined forces in a deal which sees the supermarket supplying on-board refreshments for Eurostar passengers travelling aboard its standard class service between London and mainland Europe.
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