Badoit, the sparkling mineral water company, is hosting a picnic restaurant serving food created by Michelin star chef Thierry Marx.
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BDO LLP, the accountancy and business advisory firm, has appointed Lansons Communications to run the PR programme for its financial services sector on a retained basis.
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Japanese brand YO! Sushi has launched a 'Taste the Future' marketing campaign across TV, press, PR, experiential and social media to promote its new YO! Burger product in the UK.
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Host Sydney has launched a tourism campaign aimed to promote the attractions of Western Australia using an interactive film and website.
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A campaign designed by beyondblue and Marmalade Melbourne has been launched to challenge the “Aussie bloke” to address mental health issues surrounding depression and anxiety in a bid to reduce suicides.
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The Library, a new private members training club in London’s Notting Hill, has announced that Pearlfisher London created its brand identity, naming, interior design, brand experience and communications.
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Edelman PR has released the findings from its seventh annual ‘Global Entertainment Study’, which found that overall people are looking for more immersive and interactive experiences with entertainment.
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Arla Foods has launched a £2m marketing campaign for its new brand of chocolate flavoured milk, Wing-Co.
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Laser eye surgery clinic Focus has announced the appointment of Frank PR to boost the profile of the clinic and raise awareness of success rates.
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2Day FM DJ Michael Christian has been named the ‘top jock’ in a national competition by his employer Southern Cross Austereo, which has seen him win a trip to LA.
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The Scottish Government has appointed it's Safer PR and digital contracts to Stripe and Whitespace while the Community, Equalities and Public Health (CEPH) contract has gone to Consolidated PR.
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Another shock at Newsweek: CEO Baba Shetty is leaving the company ahead of Newsweek's planned sale, Tina Brown announced yesterday in a company-wide memo.
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United States - 06/06/2013
Three Turkish professionals in the U.S. launched a crowd-sourced fundraising campaign on Indiegogo this week to buy a full-page ad in the New York Times supporting fellow Turkish citizens.
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United States - 05/06/2013
MediaCom and digital experts Pixolüt have collaborated on an integrated digital and experiential campaign for DeLonghi’s vintage 1950's Italian range, Icona Vintage.
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Swimming Australia has lost its major sponsor, Energy Australia, which has pulled out of its five-year agreement signed in February 2012, worth $2 million per year.
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Jacob Hill’s festival kits company The Lazy Camper has appointed Faith PR to develop the brand and produce and implement a strategy to develop recognition of the company in the UK’s leisure market.
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As regular readers will know, The Drum's Marketing Weak award is usually bestowed upon a bad ad from the last seven days, but this week we couldn't resist casting our eyes (and our weak puns at the expense of our rivals) a bit further into the... Read more
A Zynga employee who was sacked with 520 others took to Reddit last night to answer questions on his former employer.
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