In today's highly competitive market, it is more important than ever to invest in the businesses prized assets - the staff. But who benefits from this investment most, the employees or the employer? Read more
Your agency has built up a strong client base, won a string of awards and grown to become a force to be reckoned with. Now it’s time to sell up and move on. But how much is your company really worth? The Drum meets Hugh Mason, a man who... Read more
The market has long been advocating the joys of integration. However, recent events in the Scottish market have led some to cast doubts on the model. However, as The Drum discovers, it’s not always as simple as it seems. Read more
With more revelations than an episode of Desperate Housewives and more character analysis than a session with Dr Anthony Clare, June’s Marketeer Association meeting was a very enlightening experience. Guest speaker Adrian Banger, of Cumbria... Read more
Food companies hold a special position of trust with consumers – it’s why brands are so important in the grocery sector. We buy brands because we expect certain things from them. We know how they taste and what they look like, and they... Read more
Jonathan Kemp, commercial director of AG Barr, has helped increase the company’s market value by £100m in just four years. The Drum catches up with him as he addresses the SMA. Read more
The Association currently has 31 members, with four new members, Lake Design, Leeds Media, Big Communications and Clock Creative Communications Ltd, joining up in the past month; all are committed to bringing clients and their budgets to agencies... Read more
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