The volume of data available in the market today has become like “info porn”, but focus must now be on making that data “actionable”, according to Google AdX product manager Michael Smith.
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International - 23/04/2013
Over half (54 per cent) of smartphone owners claim to have used their device to browse for products, whilst just under 40 per cent have gone on to make a purchase, research from eDigitalResearch and IMRG has found.
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Programmatic trading has centred too much on quantity and not enough on quality of ad impressions served, which is undermining the space, according to Xaxis UK managing director Nicolas Bidon.
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Telegraph Media Group has unveiled an above the fold, MPU advertisement for its mobile website, which is set to run on all of The Telegraph’s mobile article pages.
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Lastminute.com is aiming to capitalise on today’s “culture of immediacy” by centring its brand message around spontaneous bookings in a multi-channel ad campaign called Love Living.
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MediaCom UK has appointed Moneysupermarket’s head of digital Andy Mihalop to the newly formed role of head of biddable media.
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Facebook Home, the social network's custom designed Android launcher, has racked up its 500,000th download on Google’s Play store just 10 days after its US launch on 12 April.
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International - 22/04/2013
Virgin is looking to launch a mobile phone service aimed at business users, according to reports.
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WorkSafe Victoria has relaunched Keep Left’s successful 2012 tradies safety campaign, which this year is designed specifically for smartphones to enable tradies to compete and discuss safety on site.
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International - 21/04/2013
All Siri voice-commands are stored on an Apple database for up to two years, according to a report from Wired.
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MBA is set to expand into the US with the opening of an office in Miami, headed up by James Middlehurst, managing partner for the agency and creative director Graham Kerr.
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United States - 19/04/2013
One of the worst kept secrets in media was confirmed yesterday with Twitter's announcement of... Read more
International - 19/04/2013
Facebook has introduced a cost-per-action (CPA) model for advertisers, allowing them more control over what they bid and pay for when advertising through the social networking platform.
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International - 19/04/2013
Google has announced a net profit of $3.3bn for the first quarter of 2013, while Microsoft has announced a profit of $6bn over the same period.
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International - 19/04/2013
Rugby club Saracens became the first in the UK to activate Wi-Fi for its fans at the weekend.
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Brand awareness (46 per cent), site traffic (29 per cent) and sustained in-market presence (11 per cent) were the most common campaign goals for consumer goods brands on the Millennial Media platform in 2012.
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Interview by Stephen Lepitak
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Investors are taking an increasingly pessimistic view of Apple over fears that the tech titan may have ‘lost its mojo’ amidst reports of fewer iPhone shipments and an absence of a new iPad model over the summer.
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International - 18/04/2013
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