Vodafone Ireland has unveiled two new ad campaigns with Grey London, as it promotes the launch of its consumer-focused package Vodafone RED and the upgrade of its network.
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Havas Media has partnered with ad management and distribution platform DG as part of a drive to “bridge the gap” between online and TV campaign management.
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International - 29/04/2013
Adelaide has launched its Digital Strategy, offering free wi-fi in the city and smart parking technologies in a programme called “Connect Adelaide”.
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International - 28/04/2013
Renowned tech blogger Robert Scoble has finished a two-week review of Google Glass and he declares , " I will never live a day of my life from now on without it (or a competitor). It's that significant. "
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International - 28/04/2013
With Samsung already the global leader in smartphone sales, the new Galaxy S4 handset has finally hit stores in America, challenging the US best-seller crown which Apple grabbed with the iPhone5 last year.
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International - 27/04/2013
So who needs a car to make a great TV commercial about a car? "Somehow the most intriguing (and rarest) car commercials end up being the ones with no cars at all," Adweek points out today.
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United States - 26/04/2013
Bauer Media’s weekly glossy magazine Grazia, has announced that Blackberry has come on board as the sponsor of Fashfactor 2013, its fashion talent search.
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Bingo operator Mecca is currently trialling NFC-enabled advertising on the UK's transport network, with the campaign set to extend if it proves successful.
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International - 26/04/2013
This issue of The Drum explores the relationship between alcohol and creativity as we take a look at the results of our Newt/Judge Experiment. Features this issue also include an interview with social magazine app Flipboard founder Josh Quittner... Read more
Mayor Boris Johnson is to host a live Google Hangout to promote London Tech City to overseas investors tomorrow, making him the first high-ranking UK politician to use the video chat platform.
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International - 25/04/2013
TV shows should have between 10 and 15 social media talking points baked into them to guarantee a successful social TV experience, according to senior VP of Viacom International Media networks Phillip Bourchier O’Ferrall.
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International - 25/04/2013
LBi has appointed former Deloitte consultant Sophie Ling to the newly created role of chief people officer.
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A new Forrester report on mobile advertising, commissioned by Rubicon Project, has found that advanced management such as that offered by an automation platform can help the mobile industry towards maturity.
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United States - 25/04/2013
Sales of the new Samsung Galaxy S4 smartphone could be hit by supply problems after the company cited 'overwhelming' global demand being the cause of a delay in the new model going on sale in some US stores.
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North America - 25/04/2013
Bauer Media and Velti, a provider of mobile marketing and advertising technology, have today announced the launch of a two year partnership, which will look to drive engagement and loyalty of Bauer Radio fans.
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Multi Channel Network (MCN) is coordinating a series of live music events as part of its launch strategy for the new HTC One.
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International - 24/04/2013
The Association of Online Publishers is leading a new initiative with the backing of big media hitters including the Telegraph, Guardian, Bauer and the IAB to increase mobile advertising spend by standardising ad formats and simplifying the buying... Read more
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