News - Mobile

News - Mobile

Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign

Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign video

This spring, Coke Zero rolled out a massive campaign during March Madness. Kicking off in...

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'Buyable Pins' and Instagram's 'Shop Now’ button: agencies sound off on how brands can use these social tools to improve user experience

This week, Instagram announced that it will be ramping up its ad offerings with action...

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