This issue of The Drum magazine reveals the winners of the DADI Awards, featuring Individual of the Year winner Sir Martin Sorrell. We also take a look at the winning case studies behind this year's Grand Prix and Chairman's Award.
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International - 09/11/2012
During a recent interview with The Drum, commercial director of Medialets, EMEA, James O'Connor, warned marketers that "mobile users are increasingly expecting more from mobile advertising."
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Whither Groupon? The daily deals company saw its shares plumb new depths yesterday after its third-quarter earnings missed analysts' expectations.
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International - 09/11/2012
Leading travel site Priceline is buying rival travel firm Kayak for $1.8 billion in cash and stock, the firms said today. Kayak shareholders will get $40 per share, $10 more then today's closing price in New York
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United States - 08/11/2012
Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points. Read more
A new online community and website , Big Data Republic, has been launched in London to explore how to help business make the most of the tidal wave of big data engulfing the commercial world.
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United States - 08/11/2012
The Fenton viral, featuring the dog who chased deer and led to his owner running after him, has sparked an idea with Everything Everywhere creatives, as can be seen from this ad set to roll out soon.
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MTV has launched an immersive media campaign, designed to enhance fans viewing experience, for the 2012 MTV EMA.
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Sapient Nitro has released a new web-only video to promote the launch of its new cloud-based platform offering, Sapient EngagedNowSM.
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The "most arresting spectacle" of election night, as Adweek put it, was Fox News analyst Karl Rove "aggressively disagreeing" with the network’s decision to call Ohio for President Obama.
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United States - 07/11/2012
Shop Direct, which owns brands such as Littlewoods, Very.com, and Isme.com, has revealed its pre-tax losses have narrowed by more than a fifth thanks to a rise mobile sales.
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To accompany his new TV series and book, Jamie Oliver and Channel 4 have launched an augmented reality app powered by Aurasma.
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Nuffield Health is to run a print ad embedded with a near-field communications (NFC) tag in Marie Claire, giving readers access to additional content via their smartphones.
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Shortlist has announced that it is releasing its first ‘playable’ cover today with Blippar, allowing consumers to play retro game Chuckie Egg.
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US Television networks declared President Obama re-elected at 4.18 a.m. UK time today as he reached a total of 290 delegates in the presidential election - well over the 270 needed to claim victory. Later the total grew to to 303.
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United States - 07/11/2012
Age UK has launched a back-to-basics phone designed to make phone calls easy for those with bad eyesight or who are simply unfamiliar with technology.
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Premier Foods has unveiled its responsive mobile website, created by Cite, with the aim of making the site’s functionality complement smaller screens.
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