A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing... Read more
International - 04/12/2012
Interactive audio platform company Soniqplay has partnered with KISS to launch a new app allowing users to easily remix music and share it on social media.
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Research from OgilvyAction has found that Brits are getting more organised for Christmas this year by using social media to plan their Christmas shopping and that Cyber Monday will not have the same impact as usual as a result.
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Kabbee, the instant price comparison and booking service for cabs, has selected integrated agency Diffusion to raise brand awareness and drive app downloads through an integrated campaign.
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“If Coca-Cola didn’t use creativity as a driver of the brand then it could become invisible,”... Read more
International - 30/11/2012
Looking to offer readers an alternative countdown to Christmas, Bauer Media’s heat Magazine has added a double page augmented reality celebrity advent calendar to its latest issue (#708).
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Salford based mobile firm 2ergo has reported increased pre-tax losses, principally arising in consequence of a £12.2m impairment charge.
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Christopher Niebel and Gary McNeish, who sent close to one million spam messages per day, have become the first people to be fined under new laws regarding unsolicited messages.
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O2 and Microsoft Advertising have joined forced to launch an interactive digital showroom enabling O2 consumers to find the best mobile phone and contract to suit their needs.
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Grazia has launched a weekly iPad edition of the magazine available exclusively on Newsstand.
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Kim de Ruiter has been named as Cheil UK’s first head of mobile.
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Top Gear Magazine has worked with independent global mobile marketing company Somo to produce its latest app, the Top Gear Aston Martin One-77 Special.
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Transoft, the business systems supplier, has announced the formation of a strategic partnership with mobile app developer Mubaloo.
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A mobile wallet pilot for O2 has begun in partnership with contactless mobile technology company 2ergo at Dublin’s ‘Silicon Docklands’ area.
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Republic of Ireland - 27/11/2012
Guardian News & Media has released a new mobile website designed to be more responsive for all mobile devices and small tablets.
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P&O Cruises has unveiled its new microsite created by creative customer communications agency August Media.
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CNN star Piers Morgan has revealed how his "body odour problem" became the most talked about thing in the planet for two hours !
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International - 26/11/2012
Consumers will make £330m of festive purchases directly on their smartphones this year, research from Deloitte has found, with this figure increasing to £3.5bn of Christmas retail sales when including purchases influenced by smartphones.
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